{"id":137,"date":"2023-08-22T17:18:52","date_gmt":"2023-08-22T20:18:52","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16774"},"modified":"2026-06-01T13:37:36","modified_gmt":"2026-06-01T16:37:36","slug":"marketing-de-conteudo-ideias-para-criacao-de-pautas","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/","title":{"rendered":"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital.\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o do caminho. No marketing de conte\u00fado precisamos estar sempre atentos \u00e0s ideias para cria\u00e7\u00e3o de novas pautas. O objetivo principal da produ\u00e7\u00e3o de conte\u00fado \u00e9 engajar e converter. Portanto, em geral a produ\u00e7\u00e3o deste conte\u00fado \u00e9 um processo que inclui alguns passos:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>defini\u00e7\u00e3o de metas poss\u00edveis e mensur\u00e1veis<\/li><li>link com a estrat\u00e9gia de marketing do projeto&nbsp;<\/li><li>planejamento de acordo com o segmento&nbsp;<\/li><li>otimiza\u00e7\u00e3o<\/li><li>pesquisa para cria\u00e7\u00e3o de conte\u00fados relevantes<\/li><li>desenvolvimento de ideias de acordo com a pauta.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formatos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os conte\u00fados podem ser criados para diversos formatos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>blog<\/li><li>e-books<\/li><li>posts para redes sociais<\/li><li>v\u00eddeos<\/li><li>\u00e1udios<\/li><li>infogr\u00e1ficos&nbsp;<\/li><li>site e por a\u00ed vai.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o existe o conceito de certo ou errado, o que existe \u00e9 a defini\u00e7\u00e3o de uma estrat\u00e9gia e o seu cumprimento. Existe tamb\u00e9m a an\u00e1lise dos resultados, com a avalia\u00e7\u00e3o das m\u00e9tricas e resultados para decidir se o conte\u00fado est\u00e1 adequado ou n\u00e3o. A\u00ed sim pode-se optar pelo ajuste e troca do formato.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Criando ideias (ou insights) de verdade<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Parece f\u00e1cil, mas n\u00e3o basta anotar uma s\u00e9rie de t\u00edtulos e escrever sobre eles sem dire\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso mais:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>conhecer a sua audi\u00eancia ou o p\u00fablico que quer atingir<\/li><li>pesquisar sempre: t\u00f3picos e palavras-chave<\/li><li>pesquisar tamb\u00e9m a concorr\u00eancia<\/li><li>brainstorming, mesmo que individualmente, compilando todas as suas ideias.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Seja original e se concentre na autoridade<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se preocupe tanto com quantas palavras tem o seu artigo ou se ele est\u00e1 cheio de palavras-chave, ali\u00e1s, lotar o texto com palavras-chave pode se tornar perigoso. Este \u00e9 um ponto de aten\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nunca copie um conte\u00fado produzido por ningu\u00e9m e que j\u00e1 esteja publicado na internet, nem mesmo republique um conte\u00fado produzido por voc\u00ea mesmo. Esses s\u00e3o motivos e penaliza\u00e7\u00e3o. Seja sempre original. Outro ponto de aten\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense sempre em transmitir e aumentar a sua autoridade no assunto que est\u00e1 escrevendo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fontes de ideias para montar pautas e criar conte\u00fados<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um criador de conte\u00fado est\u00e1 sempre ligado em tudo o que acontece. A qualquer momento pode chegar uma ideia e qualquer acontecimento pode virar um conte\u00fado. Mas algumas pr\u00e1ticas podem ajudar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>coment\u00e1rios em sites e f\u00f3runs de not\u00edcias<\/li><li>conte\u00fados mais lidos pelo seu concorrente<\/li><li>o pr\u00f3prio <a href=\"http:\/\/www.google.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, Google Trends e Google Analytics.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Produzir um conte\u00fado relevante n\u00e3o \u00e9 para amadores. Requer dedica\u00e7\u00e3o, especializa\u00e7\u00e3o e tempo. \u00c9 preciso gostar tamb\u00e9m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aepweb.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contrate uma ag\u00eancia de marketing digital se esse \u00e9 o seu objetivo.<\/a> Com certeza eles saber\u00e3o o que fazer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou desse post? Compartilhe.&nbsp;<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital.\u00a0 Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.<\/title>\n<meta name=\"description\" content=\"A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital. Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.\" \/>\n<meta property=\"og:description\" content=\"A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital. Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T20:18:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:37:36+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.\",\"datePublished\":\"2023-08-22T20:18:52+00:00\",\"dateModified\":\"2026-06-01T16:37:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\"},\"wordCount\":506,\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\",\"url\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\",\"name\":\"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#website\"},\"datePublished\":\"2023-08-22T20:18:52+00:00\",\"dateModified\":\"2026-06-01T16:37:36+00:00\",\"description\":\"A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital. Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o\",\"breadcrumb\":{\"@id\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/aepweb.es\/2024\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aepweb.es\/2024\/#website\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"name\":\"A&amp;P Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aepweb.es\/2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\",\"name\":\"A&amp;P Web\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"contentUrl\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"width\":240,\"height\":57,\"caption\":\"A&amp;P Web\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\",\"name\":\"AePNewSite2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"caption\":\"AePNewSite2024\"},\"sameAs\":[\"https:\/\/aepweb.eu\/2024\"],\"url\":\"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.","description":"A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital. Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/","og_locale":"pt_BR","og_type":"article","og_title":"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.","og_description":"A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital. Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o","og_url":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/","og_site_name":"A&amp;P Web","article_published_time":"2023-08-22T20:18:52+00:00","article_modified_time":"2026-06-01T16:37:36+00:00","author":"AePNewSite2024","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"AePNewSite2024","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/#article","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/"},"author":{"name":"AePNewSite2024","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0"},"headline":"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.","datePublished":"2023-08-22T20:18:52+00:00","dateModified":"2026-06-01T16:37:36+00:00","mainEntityOfPage":{"@id":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/"},"wordCount":506,"publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/","url":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/","name":"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas.","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/#website"},"datePublished":"2023-08-22T20:18:52+00:00","dateModified":"2026-06-01T16:37:36+00:00","description":"A produ\u00e7\u00e3o de conte\u00fado \u00e9 um processo do marketing digital. Se a gest\u00e3o das pautas \u00e9 uma b\u00fassola, a produ\u00e7\u00e3o do conte\u00fado em si \u00e9 a orienta\u00e7\u00e3o","breadcrumb":{"@id":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aepweb.es\/2024\/marketing-de-conteudo-ideias-para-criacao-de-pautas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/aepweb.es\/2024\/"},{"@type":"ListItem","position":2,"name":"Marketing de conte\u00fado: ideias para cria\u00e7\u00e3o de pautas."}]},{"@type":"WebSite","@id":"https:\/\/aepweb.es\/2024\/#website","url":"https:\/\/aepweb.es\/2024\/","name":"A&amp;P Web","description":"","publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aepweb.es\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/aepweb.es\/2024\/#organization","name":"A&amp;P Web","url":"https:\/\/aepweb.es\/2024\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/","url":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","contentUrl":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","width":240,"height":57,"caption":"A&amp;P Web"},"image":{"@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0","name":"AePNewSite2024","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","caption":"AePNewSite2024"},"sameAs":["https:\/\/aepweb.eu\/2024"],"url":"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/"}]}},"_links":{"self":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":648,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/137\/revisions\/648"}],"wp:attachment":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}