{"id":138,"date":"2023-08-15T17:46:31","date_gmt":"2023-08-15T20:46:31","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16770"},"modified":"2026-06-01T13:37:36","modified_gmt":"2026-06-01T16:37:36","slug":"gestao-de-pautas","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/gestao-de-pautas\/","title":{"rendered":"Gest\u00e3o de pautas: a b\u00fassola do marketing digital."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>O processo de gest\u00e3o de pautas no marketing digital.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de descobrir por que a gest\u00e3o de pautas funciona como uma b\u00fassola para o marketing digital, vou esclarecer o que \u00e9 uma pauta: mais abrangente que o tema, a pauta norteia a produ\u00e7\u00e3o de conte\u00fados, que \u00e9 parte essencial do marketing digital.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerir essas pautas \u00e9 o conjunto de tarefas de organiza\u00e7\u00e3o desse material: prazos, pesquisas, temas e tudo o que se faz necess\u00e1rio para que o processo como um todo seja eficiente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes mesmo de chegar \u00e0s pautas, j\u00e1 foram definidas as personas, segmenta\u00e7\u00e3o, p\u00fablico-alvo, reconhecimento das dores do cliente e uma estrat\u00e9gia de marketing j\u00e1 foi tra\u00e7ada.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Funil de vendas: outro conceito imprescind\u00edvel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O funil de vendas \u00e9 a jornada que o cliente vai percorrer at\u00e9 chegar \u00e0 convers\u00e3o. Um funil \u00e9, basicamente dividido em 3 fases:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Topo do funil _ \u00e9 a fase de atra\u00e7\u00e3o dos clientes.&nbsp;<\/li><li>Meio do funil _ identifica\u00e7\u00e3o do cliente com a marca\/servi\u00e7o e apresenta\u00e7\u00e3o de uma solu\u00e7\u00e3o para o problema que ele tem.<\/li><li>Fundo do funil _ decis\u00e3o de compra.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agora sim, podemos chegar \u00e0s pautas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Pesquisa e coleta de informa\u00e7\u00f5es: tudo o que for importante para o bom andamento do projeto, tamb\u00e9m \u00e9 importante para o gestor das pautas. Essas informa\u00e7\u00f5es devem estar claras e dispon\u00edveis \u00e0 equipe que est\u00e1 colaborando com o projeto.&nbsp;<\/li><li>Defini\u00e7\u00e3o de escopo: \u00e9 como um guia.&nbsp;<\/li><li>Estar certo de que o tema est\u00e1 de acordo com a persona: talvez esse seja o ponto mais importante do processo. \u00c9 essa certifica\u00e7\u00e3o que permite que o conte\u00fado que ser\u00e1 produzido esteja de acordo com a linguagem e os objetivos de quem vai receber essa mensagem.&nbsp;<\/li><li>Identificar a fase do funil de vendas: junto com o t\u00f3pico anterior, \u00e9 o que difere o tipo de mensagem que a empresa quer passar e para quem ela quer passar. N\u00e3o adianta eu dizer que tenho a solu\u00e7\u00e3o para o seu desejo de brigadeiro se voc\u00ea n\u00e3o descobriu que tem esse desejo.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Definir as pautas de forma correta funciona como uma b\u00fassola para a cria\u00e7\u00e3o de conte\u00fados voltados para a aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de novos clientes. Os dois fatores que devem sempre ser levados em considera\u00e7\u00e3o aqui s\u00e3o: personas e jornada de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer acertar nesse tipo de trabalho? <a href=\"http:\/\/www.aepweb.eu\" target=\"_blank\" rel=\"noreferrer noopener\">Contrate uma ag\u00eancia especializada em marketing digital.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acerte seu target logo no primeiro investimento, ao inv\u00e9s de \u201ctatear\u201d em terreno desconhecido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou do conte\u00fado? Compartilhe.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aepweb.es\/2024\/br\/br-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acompanhe o nosso blog<\/a>. Posts novos toda semana.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/aepweb.eu\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quer ajuda com a otimiza\u00e7\u00e3o SEO dos seus conte\u00fados? Fale conosco. <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>O processo de gest\u00e3o de pautas no marketing digital. Antes de descobrir por que a gest\u00e3o de pautas funciona como uma b\u00fassola para o marketing [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gest\u00e3o de pautas: a b\u00fassola do marketing digital.<\/title>\n<meta name=\"description\" content=\"O processo de gest\u00e3o de pautas no marketing digital. 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