{"id":140,"date":"2023-08-02T19:58:47","date_gmt":"2023-08-02T22:58:47","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16763"},"modified":"2026-06-01T13:37:36","modified_gmt":"2026-06-01T16:37:36","slug":"threads-queda-na-curva-de-crescimento","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/threads-queda-na-curva-de-crescimento\/","title":{"rendered":"Threads: ap\u00f3s algumas semanas do lan\u00e7amento, a curva de crescimento de usu\u00e1rios j\u00e1 sofre queda."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Curva de crescimento de usu\u00e1rios do Threads sofre queda ap\u00f3s boom inicial.\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lan\u00e7ada no Brasil em 06 de Julho deste ano, a nova rede social da Meta, <a href=\"https:\/\/aepweb.es\/2024\/br\/threads-a-nova-rede-social-da-meta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>, chegou com pompas e muito barulho. Ap\u00f3s apenas 1 hora alcan\u00e7ou a marca de 1 milh\u00e3o de usu\u00e1rios, sendo a mais r\u00e1pida a conseguir tal feito. E 100 milh\u00f5es em 5 dias.\u00a0Mas ap\u00f3s algumas semanas do lan\u00e7amento, a curva de crescimento do Threads sofre queda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dias passaram e a novidade continuou a todo vapor. Cada vez mais e mais usu\u00e1rios aderindo ao Threads, com funcionamento muito parecido com o do Twitter ou X, como est\u00e1 passando a ser chamado, mas totalmente conectado ao Instagram, inclusive, ao aceitar o Threads, seu cancelamento s\u00f3 \u00e9 poss\u00edvel com o cancelamento da conta do Instagram junto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dias viraram semanas, a marca de 100 milh\u00f5es de usu\u00e1rios foi alcan\u00e7ada, mas aquele boom inicial deu uma esfriada e a curva de crescimento sofreu sua primeira queda ap\u00f3s algumas semanas da inaugura\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com essa queda no engajamento, Mark Zuckerberg, CEO da Meta, espera alcan\u00e7ar 1 bilh\u00e3o de usu\u00e1rios em sua plataforma.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outras redes sociais do mesmo grupo continuam crescendo, como \u00e9 o caso do Facebook, por exemplo, que ultrapassou 3 bilh\u00f5es de usu\u00e1rios mensais, segundo a empresa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Threads crescem os coment\u00e1rios do tipo \u201cisso aqui est\u00e1 um deserto\u201d ou \u201calgu\u00e9m ainda usando como no in\u00edcio?\u201d. Com toda esta quantidade de gente, ainda n\u00e3o d\u00e1 para saber se o Threads ter\u00e1 o mesmo destino do \u201cClubhouse\u201c, que saiu de cena de repente mesmo depois de todo o fuzu\u00ea do lan\u00e7amento. Mas \u00e9 percept\u00edvel que o hype, de fato, n\u00e3o continua mais o mesmo.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relembrando<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fazendo uma breve retrospectiva, o app suporta links, fotos, v\u00eddeos de at\u00e9 5 minutos e textos de at\u00e9 500 caracteres. N\u00e3o \u00e9 poss\u00edvel enviar mensagens diretas, nem vers\u00e3o para desktop. N\u00e3o possui hashtags ou busca por palavras-chave, pontos fracos para a\u00e7\u00f5es em parceria com anunciantes ou acompanhamento de eventos em tempo real, como no principal concorrente direto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Zuckerberg, fazer com que o threads se traduza em dinheiro, ou seja, a monitiza\u00e7\u00e3o no software, \u00e9 um passo a ser pensado ap\u00f3s atingir 1 bilh\u00e3o de usu\u00e1rios, o que ainda est\u00e1 bem diferente da faixa dos 100 milh\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos continuar de olho, acompanhando os pr\u00f3ximos acontecimentos desse embate de gigantes na rede.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhe nossas redes sociais, <a href=\"https:\/\/instagram.com\/aepweb_br?igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">@aepweb_br<\/a> e nosso <a href=\"https:\/\/aepweb.es\/2024\/br\/br-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a>. Publicamos novos artigos toda semana.\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Curva de crescimento de usu\u00e1rios do Threads sofre queda ap\u00f3s boom inicial.\u00a0 Lan\u00e7ada no Brasil em 06 de Julho deste ano, a nova rede social [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Threads: ap\u00f3s algumas semanas do lan\u00e7amento, a curva de crescimento<\/title>\n<meta name=\"description\" content=\"Curva de crescimento de usu\u00e1rios do Threads sofre queda ap\u00f3s boom inicial. 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