{"id":145,"date":"2023-06-27T16:54:51","date_gmt":"2023-06-27T19:54:51","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16744"},"modified":"2026-06-01T13:38:16","modified_gmt":"2026-06-01T16:38:16","slug":"marketing-digital-por-onde-comecar","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/marketing-digital-por-onde-comecar\/","title":{"rendered":"Perfil nas redes sociais, blog, e-mail marketing\u2026 Marketing digital: por onde come\u00e7ar?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Como escolher as melhores op\u00e7\u00f5es para come\u00e7ar a ter sucesso no marketing digital?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voltando \u00e0 defini\u00e7\u00e3o de alguns anos atr\u00e1s, marketing e comunica\u00e7\u00e3o social andam de m\u00e3os dadas. Marketing \u00e9 comunicar de acordo com o comportamento do consumidor. Da\u00ed vem aquela velha conversa de fazer com que o seu p\u00fablico sinta necessidade de obter alguma coisa que ele nem sabia que precisava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pois bem, vivendo na era digital, com o crescimento das redes sociais, realidade virtual, metaverso, ambiente online e com as novas gera\u00e7\u00f5es j\u00e1 nascendo e crescendo nesse ambiente, \u00e9 l\u00e1 que as empresas querem estar. Parte de \u201creduzir o esfor\u00e7o para vender\u201d est\u00e1 em estar mais pr\u00f3ximo e reduzir cada vez mais o espa\u00e7o empresa &#8211; consumidor.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como iniciar o marketing digital?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns passos s\u00e3o fundamentais e devem ser seguidos para alcan\u00e7ar sucesso. Vamos a eles:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#1. Defina claramente seu objetivo<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sabendo onde quer chegar \u00e9 mais f\u00e1cil tra\u00e7ar que estrat\u00e9gias seguir.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Melhorar o posicionamento da marca<\/li><li>Gerar mais leads para o site<\/li><li>Aumentar as vendas<\/li><li>Conquistar novos clientes<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses s\u00e3o alguns exemplos de objetivos. Atirar para todos os lados <strong>N\u00c3O<\/strong> \u00e9 uma boa sa\u00edda.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#2. Conhe\u00e7a o seu p\u00fablico<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para quem sua empresa, marca ou produto quer se comunicar?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Idade<\/li><li>G\u00eanero&nbsp;<\/li><li>Localiza\u00e7\u00e3o geogr\u00e1fica<\/li><li>Prefer\u00eancias<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso saber do que o p\u00fablico-alvo gosta, testar o uso de enquetes ou formul\u00e1rios para conhec\u00ea-lo, pesquisar seus interesses e buscar conex\u00e3o com eles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criar uma persona \u00e9 um passo importante para o sucesso da estrat\u00e9gia.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#3. Determine sua presen\u00e7a digital&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha suas redes sociais, site ou blog, uso de ferramentas como o e-mail marketing, por exemplo e siga seu caminho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se que essas escolhas t\u00eam como base as etapas anteriores j\u00e1 vistas aqui.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante ter consci\u00eancia de que cada canal de marketing digital tem um prop\u00f3sito e uma est\u00e9tica: enquanto o I<a href=\"https:\/\/aepweb.es\/2024\/br\/qual-rede-social-e-mais-importante-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">nstagram e o Tik Tok<\/a> s\u00e3o eficazes para imagens e v\u00eddeos curtos, um blog tem um conte\u00fado mais denso e longo, fazendo uso, junto com o restante do site, de <a href=\"https:\/\/aepweb.es\/2024\/br\/a-importancia-de-um-site-otimizado\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gias de SEO (Search Engine Optimization)<\/a> para melhorar o alcance e aumentar a visualiza\u00e7\u00e3o e o p\u00fablico atingido. <strong><a href=\"https:\/\/aepweb.es\/2024\/br\/br-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">TEMOS OUTROS POSTS SOBRE O ASSUNTO. CONFIRA. <\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um detalhe important\u00edssimo \u00e9 ter conhecimento de que, no ambiente digital, o \u00daNICO espa\u00e7o da sua marca, de fato, \u00e9 o seu site. <strong><a href=\"https:\/\/aepweb.es\/2024\/br\/voce-sabe-a-importancia-de-ter-um-site-da-sua-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAIBA MAIS SOBRE ESSE ASSUNTO AQUI.\u00a0<\/a><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#4. Confira os resultados<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das grandes e vantajosas diferen\u00e7as entre o marketing tradicional e o marketing digital \u00e9 a quantidades de m\u00e9tricas dispon\u00edveis e a velocidade que temos acesso a elas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o basta focar apenas nas estrat\u00e9gias sem definir o per\u00edodo (curto) para conferir os resultados do que foi feito at\u00e9 ent\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 esse tipo de a\u00e7\u00e3o que ajuda a descobrir se o trabalho feito est\u00e1 surtindo efeito ou se \u00e9 preciso redefinir alguns pontos.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verificar o <strong>tr\u00e1fego<\/strong> do seu site&nbsp;<\/li><li>Que publica\u00e7\u00f5es est\u00e3o gerando maior <strong>engajamento<\/strong> nas redes sociais<\/li><li>Considerar o <strong>ROI (Retorno Sobre o Investimento)<\/strong> para entender se o dinheiro dispon\u00edvel foi bem aplicado.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essas s\u00e3o algumas formas de conferir o planejamento e perceber se est\u00e1 trazendo lucro para o seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#5. Busque ajuda de profissionais<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea nunca lidou com marketing digital, ap\u00f3s ler esse post j\u00e1 tem ideia de como funciona, mas talvez n\u00e3o esteja apto ainda a desenvolver toda uma estrat\u00e9gia sozinho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se preocupe, para isso existem os profissionais da \u00e1rea e<a href=\"http:\/\/www.aepweb.eu\" target=\"_blank\" rel=\"noreferrer noopener\"> contratar uma consultoria \/ assessoria de marketing digital<\/a> pode ser o mais adequado no momento. Essa decis\u00e3o com certeza ser\u00e1 mais assertiva.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O leque de op\u00e7\u00f5es do marketing digital \u00e9 grande. Boa presen\u00e7a online e bons resultados de neg\u00f3cio s\u00e3o poss\u00edveis. \u00c9 preciso se preparar para explorar as op\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pesquisar, conhecer melhor as t\u00e9cnicas, planejar, testar, s\u00e3o a\u00e7\u00f5es que precisam estar previstas e organizadas durante o processo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea precisa de ajuda, <a href=\"https:\/\/aepweb.eu\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\">chame um time de especialistas<\/a>.\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Como escolher as melhores op\u00e7\u00f5es para come\u00e7ar a ter sucesso no marketing digital? Voltando \u00e0 defini\u00e7\u00e3o de alguns anos atr\u00e1s, marketing e comunica\u00e7\u00e3o social andam [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital: por onde come\u00e7ar?<\/title>\n<meta name=\"description\" content=\"Como escolher as melhores op\u00e7\u00f5es para come\u00e7ar a ter sucesso no marketing digital?Voltando \u00e0 defini\u00e7\u00e3o de alguns anos atr\u00e1s, marketing e comun\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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