{"id":147,"date":"2023-06-13T19:34:43","date_gmt":"2023-06-13T22:34:43","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16737"},"modified":"2026-06-01T13:38:16","modified_gmt":"2026-06-01T16:38:16","slug":"em-2023-ate-o-marketing-e-digital","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/em-2023-ate-o-marketing-e-digital\/","title":{"rendered":"Em 2023, at\u00e9 o marketing \u00e9 digital."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Afinal de contas, se j\u00e1 existia o marketing tradicional, de onde veio o digital?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em pleno 2023 o marketing digital est\u00e1 presente em tudo e veio para ficar. Sua defini\u00e7\u00e3o, por conceito, parece simples, mas pode confundir em determinados casos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cO processo social por meio do qual pessoas e grupos de pessoas satisfazem desejos e necessidades com a cria\u00e7\u00e3o, oferta e livre negocia\u00e7\u00e3o de produtos e servi\u00e7os de valor com outros.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Philip Kotler, esse \u00e9 o conceito de marketing tradicional.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quest\u00e3o \u00e9 que, com o passar dos anos, uma massa grande de gente passou a se conectar \u00e0 internet, o mundo est\u00e1 cada vez mais globalizado e a forma de fazer marketing tem mudado, como tudo, quase que diariamente. As m\u00eddias digitais tornaram-se a <em>vedete<\/em> deste cen\u00e1rio. E assim o marketing passou de tradicional para digital. N\u00e3o que as m\u00eddias tradicionais tenham desaparecido. N\u00e3o, n\u00e3o. Elas ainda existem, mas a for\u00e7a, claramente, est\u00e1 no ambiente online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se f\u00f4ssemos transformar tudo o que foi dito at\u00e9 aqui numa senten\u00e7a matem\u00e1tica, seria: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>marketing tradicional + ambiente online\/digital\/internet = marketing digital<\/strong>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De onde veio o marketing digital<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os anos 90 foram o <em>boom<\/em> da internet como conhecemos hoje: surgiram ferramentas de busca (quem lembra do Alta Vista?), as primeiras, e t\u00edmidas, vendas online, os primeiros softwares de comunica\u00e7\u00e3o e o pr\u00f3prio Google. A comunica\u00e7\u00e3o era feita por uma via de m\u00e3o \u00fanica: era feita por empresas, para alcan\u00e7ar seu p\u00fablico e ponto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os conceitos de marketing, traduzidos em P\u2019s, eram apenas 4: pre\u00e7o, produto, pra\u00e7a e promo\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O p\u00fablico e suas opini\u00f5es passaram a ser parte de tudo isso, a comunica\u00e7\u00e3o passou a ser feita em vias m\u00faltiplas, o conceito dos P\u2019s cresceu para 5, com a inclus\u00e3o do P de PESSOAS.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E depois de tantas mudan\u00e7as e tanta evolu\u00e7\u00e3o, chegamos aos 8 P\u2019s do marketing digital:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>pre\u00e7o<\/li><li>produto<\/li><li>pra\u00e7a<\/li><li>promo\u00e7\u00e3o<\/li><li>pessoas<\/li><li>processos<\/li><li>posicionamento&nbsp;<\/li><li>performance<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez uma das grandes diferen\u00e7as do tradicional para o digital seja a \u201cfacilidade\u201d com que conseguimos mensurar os resultados. M\u00e9tricas e mais m\u00e9tricas est\u00e3o dispon\u00edveis e de forma r\u00e1pida.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conceitos b\u00e1sicos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Persona:<\/strong> cliente ideal. A persona tem nome, idade, renda e caracter\u00edsticas espec\u00edficas.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Lead: <\/strong>poss\u00edvel cliente. Quem demonstrou algum interesse pela sua empresa, marca ou produto.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Funil de vendas: <\/strong>a jornada que o lead percorre desde que soube da exist\u00eancia de uma marca at\u00e9 concluir um objetivo.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SEO: <\/strong>sigla em ingl\u00eas para Search Engine Optimization ou otimiza\u00e7\u00e3o para mecanismos de busca, em portugu\u00eas. S\u00e3o t\u00e9cnicas utilizadas nos textos de sites ou blogs para aumentar o tr\u00e1fego org\u00e2nico (n\u00e3o pago).\u00a0O objetivo \u00e9 <strong>aumentar a visibilidade e a autoridade<\/strong> da empresa\/marca e conquistar mais oportunidades de neg\u00f3cio.\u00a0<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>CTA:<\/strong> tamb\u00e9m em ingl\u00eas, sigla para Call to Action, que significa \u201cchamar para uma a\u00e7\u00e3o\u201d, em portugu\u00eas. Todos aqueles \u201cclique aqui\u201d, \u201csaiba mais\u201d, \u201cveja aqui\u201d, \u201cbaixe aqui\u201d, entre outros, s\u00e3o um CTA.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Principais objetivos do marketing digital&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tr\u00e1fego:<\/strong> levar visitantes para o seu site.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engajamento: <\/strong>despertar interesse e interagir com esses visitantes.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Convers\u00e3o: <\/strong>fechar um neg\u00f3cio ou concluir um objetivo (normalmente o objetivo \u00e9 a venda de um produto ou servi\u00e7o, mas pense tamb\u00e9m na conclus\u00e3o de um formul\u00e1rio, por exemplo, esse tamb\u00e9m pode ser um objetivo).&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reten\u00e7\u00e3o: <\/strong>fidelizar o cliente.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vantagens do marketing digital<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O ambiente digital nos rodeia a todo instante. Essa \u00e9 a principal vantagem do marketing digital. Mesmo de f\u00e9rias estamos sempre com uma tela nas m\u00e3os.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rias outras:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>interatividade com o p\u00fablico&nbsp;<\/li><li>\u00e9 r\u00e1pido para colocar em a\u00e7\u00e3o<\/li><li>custo relativamente baixo<\/li><li>e mais.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Principais estrat\u00e9gias de marketing digital&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SEO: <\/strong>quer saber mais? Temos alguns artigos sobre o assunto. <a href=\"https:\/\/aepweb.es\/2024\/br\/a-importancia-de-um-site-otimizado\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clique aqui<\/a>. <a href=\"https:\/\/aepweb.es\/2024\/br\/yoast-ajuda-bem-vinda-para-otimizar-o-seu-texto\/\" target=\"_blank\" rel=\"noreferrer noopener\">E aqui tamb\u00e9m<\/a>. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tr\u00e1fego pago: <\/strong>todos aqueles Ads, Google Ads, Facebook Ads, LinkedIn Ads. \u00c9 preciso saber combinar os an\u00fancios de busca, display e os demais.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Inbound marketing:<\/strong> marketing de atra\u00e7\u00e3o. Ao contr\u00e1rio do tradicional, que \u00e9 <strong>outbound<\/strong>, a ideia aqui \u00e9 construir uma rela\u00e7\u00e3o com o p\u00fablico, se conectar, conversar e, por fim, converter.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Blog: <\/strong>conte\u00fado de qualidade, num espa\u00e7o que \u00e9 seu (n\u00e3o \u00e9 como o Instagram, que tem regras de terceiros) a um custo baixo. \u00c9 essencial.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Storytelling: <\/strong>conte hist\u00f3rias que prendam a aten\u00e7\u00e3o. Sabe aquelas contas das redes sociais que t\u00eam os stories mais esperados? \u00c9 isso.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>E-mail marketing: <\/strong>m\u00e9todo antigo, mas continua eficaz e mant\u00e9m sua for\u00e7a. Al\u00e9m do custo muito baixo tamb\u00e9m.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>M\u00eddias sociais: <\/strong>quando usada de forma correta, conquista bons resultados.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante dizer que as estrat\u00e9gias devem ter <strong>objetivos claramente definidos<\/strong> e, diferente do marketing digital, podem ser mensuradas e ajustadas para seguir o melhor caminho em busca do objetivo definido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gosta desse assunto, <a href=\"https:\/\/aepweb.es\/2024\/br\/br-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">navegue em nosso blog<\/a>. Temos tantos outros artigos sobre marketing. E compartilhe.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se precisar, <a href=\"http:\/\/www.aepweb.eu\" target=\"_blank\" rel=\"noreferrer noopener\">busque ajuda<\/a>.\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Afinal de contas, se j\u00e1 existia o marketing tradicional, de onde veio o digital? Em pleno 2023 o marketing digital est\u00e1 presente em tudo e [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Em 2023, at\u00e9 o marketing \u00e9 digital.<\/title>\n<meta name=\"description\" content=\"Afinal de contas, se j\u00e1 existia o marketing tradicional, de onde veio o marketing digital?Em pleno 2023 o marketing digital est\u00e1 presente em\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/em-2023-ate-o-marketing-e-digital\/\" \/>\n<meta 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