{"id":155,"date":"2023-04-18T22:26:34","date_gmt":"2023-04-19T01:26:34","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16708"},"modified":"2026-06-01T13:38:16","modified_gmt":"2026-06-01T16:38:16","slug":"voce-sabe-por-que-o-google-search-console-e-indispensavel","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/voce-sabe-por-que-o-google-search-console-e-indispensavel\/","title":{"rendered":"GOOGLE SEARCH CONSOLE: Por que este servi\u00e7o \u00e9 indispens\u00e1vel?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Voc\u00ea sabe por que o Google Search Console \u00e9 indispens\u00e1vel?\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de responder, vamos esclarecer o que \u00e9 o <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inicialmente chamado Google Webmaster Tools, o Google Search Console (desde de 2015)\u00a0 \u00e9 um servi\u00e7o gr\u00e1tis, gerenciado pelo <a href=\"http:\/\/google.com.br\">Google<\/a>, para webmasters (profissional que gerencia a cria\u00e7\u00e3o e o desenvolvimento de sites), para sites presentes nos resultados de busca do pr\u00f3prio Google. Atrav\u00e9s dele \u00e9 poss\u00edvel manter, monitorar e resolver problemas desses sites. Esta ferramenta possibilita verificar o status de indexa\u00e7\u00e3o e otimizar a visibilidade das p\u00e1ginas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que um website apare\u00e7a como resposta \u00e0s pesquisas feitas na rede pelos usu\u00e1rios, n\u00e3o \u00e9 necess\u00e1rio ter uma conta inscrita no programa, mas esta a\u00e7\u00e3o ajuda a decifrar, entender e melhorar o jeito como o Google enxerga o seu site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A ferramenta oferece relat\u00f3rios e mecanismos que facilitam diversas a\u00e7\u00f5es.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A oferta de relat\u00f3rios e outros tipos de mecanismos \u00e9 grande. Uma s\u00e9rie de a\u00e7\u00f5es tornam-se mais simples: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>confirmar se os mecanismos de busca do Google podem encontrar e rastrear seu site<\/li><li>visualizar dados de tr\u00e1fego da Pesquisa Google referentes ao seu site, como:<ul><li>com que frequ\u00eancia ele aparece na Pesquisa<\/li><li>quais buscas mostram seu site<\/li><li>ap\u00f3s aparecer na lista de resultados, qual a frequ\u00eancia de cliques no seu site, entre outros&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>ajustar falhas de indexa\u00e7\u00e3o<\/li><li>solicitar reindexa\u00e7\u00e3o de conte\u00fado novo ou atualizado<\/li><li>ser alertado quando o Google localizar indexa\u00e7\u00e3o, spam ou problemas no site.&nbsp;<\/li><li>mostrar que sites possuem links para o seu site<\/li><li>solucionar problemas de AMP, usabilidade em dispositivos e outros recursos de Pesquisa.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de tudo isso, oferece an\u00e1lises com o Search Analytics que permitem:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>dados precisos<\/li><li>contagem individual de p\u00e1ginas<\/li><li>identificar mais precisamente quantos cliques uma imagem obteve<\/li><li>dados consolidados por dom\u00ednio (completo)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Funcionalidades do Google Analytics, em tela<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Search Appearance (apar\u00eancia de pesquisa)<\/li><li>Search Traffic (tr\u00e1fego de pesquisa)<\/li><li>Google Index (\u00edndice do Google)<\/li><li>Problemas de seguran\u00e7a<\/li><li>Recursos adicionais&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como citado no in\u00edcio deste artigo, o Google Search Console sofreu altera\u00e7\u00f5es. Dentre elas, as mais significativas foram:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>dados de tr\u00e1fego passaram a ser apresentados para os \u00faltimos 16 meses&nbsp;<\/li><li>possibilidade de uso atrav\u00e9s de dispositivos m\u00f3veis<\/li><li>informa\u00e7\u00f5es mais detalhadas para p\u00e1ginas espec\u00edficas<\/li><li>novos fluxos de rastreamento&nbsp;<\/li><li>relat\u00f3rios e ferramentas muito mais completos e aprimorados<\/li><li>avisa erros de forma mais ativa.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 o que N\u00c3O acompanhou a ferramenta ap\u00f3s a mudan\u00e7a, pelo menos at\u00e9 agora, comp\u00f5e uma lista um pouco maior:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>dados de estat\u00edstica de rastreamento<\/li><li>testes robots.txt<\/li><li>gerenciamento de par\u00e2metros de URL na Pesquisa Google<\/li><li>\u201cmarcador de dados\u201d<\/li><li>mensagens<\/li><li>altera\u00e7\u00e3o de endere\u00e7o<\/li><li>dom\u00ednio preferido<\/li><li>associa\u00e7\u00e3o do Search Console com o Analytics<\/li><li>rejei\u00e7\u00e3o de links&nbsp;<\/li><li>retirada de conte\u00fado desatualizado do \u00edndice<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de todas essas informa\u00e7\u00f5es, fica claro que possuir a ferramenta Search Console do Google \u00e9 indispens\u00e1vel. Saber como utiliz\u00e1-la corretamente pode ser um caminho desafiador, mas nada que dedica\u00e7\u00e3o, estudo, disponibilidade n\u00e3o ajudem.\u00a0Se precisar de mais, <a href=\"http:\/\/www.aepweb.eu\">fale com quem entende do assunto<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curtiu esse artigo? Compartilhe.&nbsp;<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe por que o Google Search Console \u00e9 indispens\u00e1vel?\u00a0 Antes de responder, vamos esclarecer o que \u00e9 o Google Search Console. Inicialmente chamado Google [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOOGLE SEARCH CONSOLE: Por que este servi\u00e7o \u00e9 indispens\u00e1vel?<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe por que o Google Search Console \u00e9 indispens\u00e1vel? Antes de responder, vamos esclarecer o que \u00e9 o Google Search Console. 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