{"id":157,"date":"2023-04-04T20:38:23","date_gmt":"2023-04-04T23:38:23","guid":{"rendered":"https:\/\/aepweb.es\/2024\/?p=16699"},"modified":"2026-06-01T13:38:16","modified_gmt":"2026-06-01T16:38:16","slug":"velocidade-do-site-cuidado-com-bounce-rate","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/","title":{"rendered":"Velocidade do site: cuidado com \u201cbounce rate\u201d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca.\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e3o importante para as estrat\u00e9gias de SEO que a velocidade do site deve ser acompanhada de perto, em todas as suas vari\u00e1veis. A forma como site foi desenvolvido, otimiza\u00e7\u00e3o nos c\u00f3digos, tamanho das imagens, tamanho dos arquivos, tudo isso deve ser analisado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ideal \u00e9 que uma p\u00e1gina carregue em <strong>AT\u00c9<\/strong> 3 segundos. A maioria esmagadora dos visitantes n\u00e3o espera mais que isso e termina acontecendo o efeito \u201cbounce rate\u201d, do ingl\u00eas, que significa taxa de rejei\u00e7\u00e3o. Se a p\u00e1gina n\u00e3o carrega, desisto dela e tento a segunda op\u00e7\u00e3o da lista.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo uma <a href=\"https:\/\/storage.googleapis.com\/twg-content\/original_images\/mobile-page-speed-new-industry-benchmarks-01-01-download.jpg\">pesquisa<\/a> feita pelo SOASTA RESEARCH para o Google em 2017, a taxa de rejei\u00e7\u00e3o de um site que leva at\u00e9 3 segundos para carregar \u00e9 de 32%, passado esse tempo, essa taxa cresce para 123%. Praticamente QUATRO VEZES MAIS.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e3o dispon\u00edveis na web diversas ferramentas que medem e ajudam a ajustar a velocidade adequada de um site,&nbsp; bastando informar a URL correspondente. Um relat\u00f3rio \u00e9 produzido com informa\u00e7\u00f5es como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>tempo at\u00e9 que a p\u00e1gina seja totalmente carregada,<\/li><li>requisi\u00e7\u00f5es durante o carregamento\u00a0<\/li><li>o que est\u00e1 correto,<\/li><li>e errado e<\/li><li>o que pode melhorar.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o alguns exemplos desse tipo de ferramenta:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Page Speed Insight&nbsp;<\/li><li>Pingdom Website Speed Test<\/li><li>GTMmetrix<\/li><li>WebPagetest<\/li><li>Web Page Analyzer<\/li><li>WebSite Speed Test<\/li><li>GeekFlare<\/li><li>GiftOfSpeed<\/li><li>BatchSpeed<\/li><li>Dareboost<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dedicar aten\u00e7\u00e3o especial \u00e0 velocidade de um site \u00e9 uma a\u00e7\u00e3o que deve ser feita ANTES da cria\u00e7\u00e3o dele.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Estas s\u00e3o algumas boas pr\u00e1ticas para garantir a velocidade adequada de carregamento de uma p\u00e1gina:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>confira o c\u00f3digo: as tags devem estar completas e fechadas de forma correta e n\u00e3o deve haver espa\u00e7os ou textos ocultos,<\/li><li>utilize ferramentas de compress\u00e3o de arquivos e imagens,&nbsp;<\/li><li>evite o redirecionamento de p\u00e1ginas,&nbsp;<\/li><li>utilize CSS para efeitos visuais ao inv\u00e9s de imagens,<\/li><li>dentre outras.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O WordPress, ferramenta de desenvolvimento, oferece v\u00e1rios plugins para auxiliar nessa tarefa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conferir e adequar a velocidade do seu site deve ser uma a\u00e7\u00e3o frequente. Se voc\u00ea tem alguma dificuldade ou falta de tempo para esta fun\u00e7\u00e3o, <a href=\"http:\/\/www.aepweb.eu\">n\u00f3s podemos te ajudar<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou desse conte\u00fado?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compartilhe.&nbsp;<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca.\u00a0 T\u00e3o importante para as [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Velocidade do site: cuidado com \u201cbounce rate\u201d<\/title>\n<meta name=\"description\" content=\"A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca. T\u00e3o importante pa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velocidade do site: cuidado com \u201cbounce rate\u201d\" \/>\n<meta property=\"og:description\" content=\"A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca. T\u00e3o importante pa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T23:38:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:38:16+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Velocidade do site: cuidado com \u201cbounce rate\u201d\",\"datePublished\":\"2023-04-04T23:38:23+00:00\",\"dateModified\":\"2026-06-01T16:38:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\",\"url\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\",\"name\":\"Velocidade do site: cuidado com \u201cbounce rate\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#website\"},\"datePublished\":\"2023-04-04T23:38:23+00:00\",\"dateModified\":\"2026-06-01T16:38:16+00:00\",\"description\":\"A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca. T\u00e3o importante pa\",\"breadcrumb\":{\"@id\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/aepweb.es\/2024\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Velocidade do site: cuidado com \u201cbounce rate\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aepweb.es\/2024\/#website\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"name\":\"A&amp;P Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aepweb.es\/2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\",\"name\":\"A&amp;P Web\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"contentUrl\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"width\":240,\"height\":57,\"caption\":\"A&amp;P Web\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\",\"name\":\"AePNewSite2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"caption\":\"AePNewSite2024\"},\"sameAs\":[\"https:\/\/aepweb.eu\/2024\"],\"url\":\"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Velocidade do site: cuidado com \u201cbounce rate\u201d","description":"A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca. T\u00e3o importante pa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/","og_locale":"pt_BR","og_type":"article","og_title":"Velocidade do site: cuidado com \u201cbounce rate\u201d","og_description":"A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca. T\u00e3o importante pa","og_url":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/","og_site_name":"A&amp;P Web","article_published_time":"2023-04-04T23:38:23+00:00","article_modified_time":"2026-06-01T16:38:16+00:00","author":"AePNewSite2024","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"AePNewSite2024","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/#article","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/"},"author":{"name":"AePNewSite2024","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0"},"headline":"Velocidade do site: cuidado com \u201cbounce rate\u201d","datePublished":"2023-04-04T23:38:23+00:00","dateModified":"2026-06-01T16:38:16+00:00","mainEntityOfPage":{"@id":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/"},"wordCount":403,"publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/","url":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/","name":"Velocidade do site: cuidado com \u201cbounce rate\u201d","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/#website"},"datePublished":"2023-04-04T23:38:23+00:00","dateModified":"2026-06-01T16:38:16+00:00","description":"A velocidade do site \u00e9 um fator importante e que interfere diretamente no posicionamento da sua p\u00e1gina nos motores de busca. T\u00e3o importante pa","breadcrumb":{"@id":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aepweb.es\/2024\/velocidade-do-site-cuidado-com-bounce-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/aepweb.es\/2024\/"},{"@type":"ListItem","position":2,"name":"Velocidade do site: cuidado com \u201cbounce rate\u201d"}]},{"@type":"WebSite","@id":"https:\/\/aepweb.es\/2024\/#website","url":"https:\/\/aepweb.es\/2024\/","name":"A&amp;P Web","description":"","publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aepweb.es\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/aepweb.es\/2024\/#organization","name":"A&amp;P Web","url":"https:\/\/aepweb.es\/2024\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/","url":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","contentUrl":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","width":240,"height":57,"caption":"A&amp;P Web"},"image":{"@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0","name":"AePNewSite2024","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","caption":"AePNewSite2024"},"sameAs":["https:\/\/aepweb.eu\/2024"],"url":"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/"}]}},"_links":{"self":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":1,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/157\/revisions\/668"}],"wp:attachment":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}