{"id":180,"date":"2022-02-04T13:38:44","date_gmt":"2022-02-04T16:38:44","guid":{"rendered":"https:\/\/aepweb.eu\/?p=16391"},"modified":"2026-06-01T13:38:28","modified_gmt":"2026-06-01T16:38:28","slug":"voce-sabe-o-que-e-mobile-marketing","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/voce-sabe-o-que-e-mobile-marketing\/","title":{"rendered":"Voc\u00ea sabe o que \u00e9 Mobile Marketing?"},"content":{"rendered":"\n

S\u00e3o 260 milh\u00f5es de celulares ativos<\/strong> no Brasil. Essa \u00e9 a conclus\u00e3o da 32\u00aa Pesquisa Anual do Uso de TI no Brasil<\/a>, da FGV, com dados sobre o primeiro semestre de 2021.<\/strong> <\/p>\n\n\n\n

Se levar para a equa\u00e7\u00e3o, os tablets e notebooks, com uma popularidade em ascens\u00e3o, s\u00e3o 2 dispositivos por habitante<\/strong>, o que ao todo revela 440 milh\u00f5es de dispositivos m\u00f3veis ativos no Brasil. <\/strong><\/p>\n\n\n\n

S\u00e3o dados impressionantes mas o destaque do smartphone n\u00e3o passa despercebido. <\/p>\n\n\n\n

No artigo de hoje, vamos falar sobre Mobile Marketing<\/strong>, a ferramenta que muitos dizem ser o bra\u00e7o direito do marketing digital. <\/p>\n\n\n\n

Para saber mais, acesse nosso site e saiba mais no blog. <\/p>\n\n\n\n

A it girl<\/em> do momento: a tend\u00eancia mobile. <\/h2>\n\n\n\n

O dispositivo m\u00f3vel tem sua popularidade justamente por causa do seu nome: porque ele \u00e9 m\u00f3vel. <\/strong><\/p>\n\n\n\n

Logo, \u00e9 poss\u00edvel concluir que os h\u00e1bitos de uma vida imersa no digital acabam sendo constru\u00eddos a partir dessa mobilidade. <\/p>\n\n\n\n

E tudo come\u00e7a na internet. <\/p>\n\n\n\n

Ela possibilita que aplicativos sejam desenvolvidos e comercializados<\/strong> e que novas tecnologias possam ser pensadas e implementadas. <\/p>\n\n\n\n

Tudo \u00e9 poss\u00edvel com internet e alguns aplicativos, desde o controle de sua vida financeira<\/strong> \u00e0 sua frequ\u00eancia card\u00edaca, passando pela exibi\u00e7\u00e3o de filmes em lan\u00e7amento<\/strong> e por aqueles que te deixam inteirado das not\u00edcias do dia<\/strong>. <\/p>\n\n\n\n

A cultura digital <\/strong>nada mais \u00e9 do que essa estrutura de tradi\u00e7\u00f5es, h\u00e1bitos e costumes<\/strong> que n\u00e3o s\u00f3 nascem e se desenvolvem no ambiente digital<\/strong>, mas que carregam a mensagem da experi\u00eancia <\/strong>mobile<\/em><\/strong>: <\/strong>uma vida em qualquer lugar para qualquer lugar. <\/p>\n\n\n\n

No que consiste o mobile marketing?<\/h2>\n\n\n\n

Falar em mobile marketing \u00e9 falar de experi\u00eancia<\/strong>, o que necessariamente significa pensar no sensorial do usu\u00e1rio, no modo como o usu\u00e1rio se relaciona com aquele dispositivo, tanto no aspecto f\u00edsico quanto no de consumo.<\/strong> <\/p>\n\n\n\n

\u00c9 sobre o que ele o consome e em que est\u00e1 baseado seu uso. <\/p>\n\n\n\n

O relacionamento do usu\u00e1rio com a interface do dispositivo m\u00f3vel<\/strong> \u00e9 a forma como ele interage com a m\u00eddia possibilitada pelo celular. A partir de quais canais para smartphone, o usu\u00e1rio se engaja, por exemplo. <\/p>\n\n\n\n

Mas tamb\u00e9m \u00e9 preciso entender a parte f\u00edsica do dispositivo m\u00f3vel, ou seja, a sua responsividade. <\/p>\n\n\n\n

Tratar-se de identificar de que modo o usu\u00e1rio do smartphone responde ao conte\u00fado transmitido pela tela compacta do celular. <\/strong><\/p>\n\n\n\n

Por exemplo, o usu\u00e1rio usa o telefone para trabalhar, se distrair, se atualizar, para se exercitar, assistir filmes e por a\u00ed vai. <\/p>\n\n\n\n

S\u00e3o usos distintos da parte f\u00edsica do dispositivo e v\u00e1rios momentos em que ele vai se valer de m\u00eddia, seja abrindo um aplicativo, mandando uma mensagem ou consumindo um conte\u00fado. <\/p>\n\n\n\n

Experi\u00eancia do usu\u00e1rio: o termo chave<\/h3>\n\n\n\n

Quando voc\u00ea se preocupa com a experi\u00eancia do usu\u00e1rio<\/strong>, voc\u00ea tamb\u00e9m se preocupa com o conforto dele. Ao perceber isso, o cliente torna-se fiel<\/strong>, seja do seu conte\u00fado ou da sua marca. <\/p>\n\n\n\n

Mas, veja que a arquitetura de um site<\/strong> para mobile ou uma estrat\u00e9gia de engajamento<\/strong> que tem como partida o uso de smartphone, n\u00e3o s\u00e3o protagonistas isoladas. <\/p>\n\n\n\n

\u00c9 a uni\u00e3o de diversas estrat\u00e9gias qualificadas<\/strong> que torna a experi\u00eancia do usu\u00e1rio positiva e encantadora<\/strong> e n\u00e3o a ado\u00e7\u00e3o de apenas uma delas. <\/p>\n\n\n\n

Por isso a import\u00e2ncia do suporte especializado em marketing digital<\/strong>, com credibilidade no mercado. <\/p>\n\n\n\n

A capacita\u00e7\u00e3o dessas equipes <\/strong>para o desenvolvimento de estrat\u00e9gias de marketing digital e mobile marketing<\/strong> vai tornar o usu\u00e1rio de sua marca al\u00e9m de um cliente, um revendedor. <\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

S\u00e3o 260 milh\u00f5es de celulares ativos no Brasil. Essa \u00e9 a conclus\u00e3o da 32\u00aa Pesquisa Anual do Uso de TI no Brasil, da FGV, com […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"\nVoc\u00ea sabe o que \u00e9 Mobile Marketing? - A&P Web<\/title>\n<meta name=\"description\" content=\"No post de hoje, vamos falar sobre Mobile Marketing, a ferramenta que muitos dizem ser o bra\u00e7o direito do marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/voce-sabe-o-que-e-mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea sabe o que \u00e9 Mobile Marketing? 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