{"id":196,"date":"2021-11-26T11:44:41","date_gmt":"2021-11-26T14:44:41","guid":{"rendered":"https:\/\/aepweb.eu\/?p=16287"},"modified":"2026-06-01T13:38:43","modified_gmt":"2026-06-01T16:38:43","slug":"objetivos-smart-2","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/objetivos-smart-2\/","title":{"rendered":"Objetivos SMART en el marketing digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los objetivos SMART proyectan el nivel que debe tener la empresa en los pr\u00f3ximos a\u00f1os, a trav\u00e9s de metas. Pero quiz\u00e1s te est\u00e9s preguntando: y el t\u00e9rmino SMART, \u00bfde d\u00f3nde viene? No son m\u00e1s que las iniciales de las palabras en ingl\u00e9s, que funcionan como criterio para guiar los objetivos a alcanzar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Specific: ser espec\u00edfico.<\/li><li>Measurable: defina objetivos medibles.<\/li><li>Attainable: defina objetivos alcanzables.<\/li><li>Realistic: ser realista.<\/li><li>Time-bound: defina um plazo.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos criterios se basan en la metodolog\u00eda del mismo nombre, creada por George T. Doran en 1981 para ayudar a los CEO y gerentes de la \u00e9poca a definir y alcanzar sus objetivos. Con el tiempo, la metodolog\u00eda fue apropiada y adaptada por las empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estructuralmente hablando, los objetivos SMART son una herramienta en formato de hoja de c\u00e1lculo estructurada para ayudarte a establecer grandes metas para tu empresa y equipo. Si todos, o al menos la mayor\u00eda, siguen los criterios propuestos, tendr\u00e1n m\u00e1s posibilidades de lograrlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de entender qu\u00e9 son los objetivos SMART, \u00bfsabes c\u00f3mo esta herramienta puede desempe\u00f1ar un papel en las estrategias de marketing? A continuaci\u00f3n te ayudaremos a hacerlo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo aplicar los objetivos SMART en el marketing digital?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para que visualices la aplicabilidad de los objetivos SMART en el trabajo de marketing digital, pasemos a un ejemplo pr\u00e1ctico, \u00bfvale? Compru\u00e9balo a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo de marketing de una empresa se encarg\u00f3 de realizar la tarea de aumentar las interacciones de la marca en las redes sociales. En este sentido, los objetivos SMART en esta campa\u00f1a podr\u00edan ser: aumentar las interacciones con la marca en un 20% (5000 al mes a 6000 al mes) para el 27 de septiembre de 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, el objetivo espec\u00edfico es &#8220;aumentar las interacciones con la marca&#8221;, el &#8220;20%&#8221; es la medibilidad, pasar de &#8220;5000 al mes&#8221; a &#8220;6000 al mes&#8221; es la tangibilidad, que tambi\u00e9n puede entenderse como realista y, por \u00faltimo, la fecha &#8220;27 de septiembre de 2021&#8221;, es el plazo de finalizaci\u00f3n del proyecto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Precisi\u00f3n en las estrategias<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, qued\u00f3 claro c\u00f3mo los objetivos SMART pueden ayudar a que las estrategias de marketing sean precisas y, en consecuencia, tengan \u00e9xito. Esperamos que te haya gustado nuestro consejo y que lleves la idea a tu empresa. Luego vuelve para contarnos c\u00f3mo fue tu experiencia. \u00a1Buen trabajo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los objetivos SMART proyectan el nivel que debe tener la empresa en los pr\u00f3ximos a\u00f1os, a trav\u00e9s de metas. Pero quiz\u00e1s te est\u00e9s preguntando: y [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-196","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Objetivos SMART en el marketing digital - A&amp;P Web<\/title>\n<meta name=\"description\" content=\"Sepa qu\u00e9 son los objetivos SMART y c\u00f3mo esta herramienta puede mejorar las estrategias de marketing de tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/objetivos-smart-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objetivos SMART en el marketing digital - 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