{"id":231,"date":"2021-08-13T14:00:06","date_gmt":"2021-08-13T17:00:06","guid":{"rendered":"https:\/\/aepweb.eu\/?p=16053"},"modified":"2026-06-01T13:39:08","modified_gmt":"2026-06-01T16:39:08","slug":"property-promotion-ads","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/property-promotion-ads\/","title":{"rendered":"\u00bfQu\u00e9 son los Property Promotion Ads?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los Property Promotion Ads, o PPA, son un grupo de anuncios que permiten a los establecimientos del sector tur\u00edstico y hotelero publicar anuncios en una posici\u00f3n destacada en los resultados de <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10266883?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, diferenci\u00e1ndose de otros resultados m\u00e1s gen\u00e9ricos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este destaque influye directamente en apariciones en Google Maps y Google Travel, lo que atrae cada vez a m\u00e1s clientes al negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de Google Hotel Ads, que se activa cuando un usuario busca directamente el nombre de un hotel espec\u00edfico, y Google muestra Google My Business, PPA funciona por destino. Por ejemplo: hoteles en Valencia, hoteles en Madrid, etc, o por concepto, como hoteles low cost en Berl\u00edn o hotel con sauna en Par\u00eds, dando lugar a la aparici\u00f3n de varios establecimientos, no solo uno en particular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta herramienta est\u00e1 dirigida a usuarios que a\u00fan se encuentran en proceso de b\u00fasqueda, lo que permite influir en su elecci\u00f3n. Forma parte de la etapa inicial del Embudo de Ventas, la fase de atracci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una pregunta recurrente sobre el tema es: \u00bfd\u00f3nde aparecen los anuncios de PPA? Bueno, hasta ahora, los anuncios aparecen en Google Maps y Google Travel, en desktops o dispositivos m\u00f3viles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1nto cuestan los anuncios de Property Promotion Ads?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que en Google Ads y Google Hotel Ads, todo se basa en una subasta, donde la puja y la competitividad son los temas principales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay tres formas principales de anunciar en PPA, que son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CPC: coste por clic;<\/li><li>CPA: Comisi\u00f3n por reserva o pago por reserva, independientemente de si la reserva se cancela posteriormente;<\/li><li>CPS: Comisi\u00f3n por estancia o pago por estancia, anteriormente llamado GHACP (Google Hotel Ads Commission Program).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2021\/08\/hotel-bell.png\" alt=\"property-promotion-ads\" class=\"wp-image-16059\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas del PPA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las principales ventajas ya fue mencionada anteriormente, que es la captaci\u00f3n de clientes potenciales que a\u00fan se encuentran en el proceso de b\u00fasqueda, permiti\u00e9ndonos influir en ellos en su elecci\u00f3n final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n podemos mencionar el protagonismo en las b\u00fasquedas de los usuarios locales, aumentando la notoriedad de los establecimientos cercanos y tambi\u00e9n la creaci\u00f3n de promociones locales seg\u00fan la demanda local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y, adem\u00e1s de destacar los negocios locales, el PPA tambi\u00e9n impulsa estrategias de expansi\u00f3n, permitiendo la apertura de sucursales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Property Promotion Ads, o PPA, son un grupo de anuncios que permiten a los establecimientos del sector tur\u00edstico y hotelero publicar anuncios en una [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Property Promotion Ads: qu\u00e9 son y cu\u00e1les son sus ventajas - A&amp;P Web<\/title>\n<meta name=\"description\" content=\"Google tiene una herramienta para impulsar el sector tur\u00edstico y hotelero, los Property Promotion Ads. 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