{"id":247,"date":"2021-06-15T15:51:49","date_gmt":"2021-06-15T18:51:49","guid":{"rendered":"https:\/\/aepweb.eu\/?p=15716"},"modified":"2026-06-01T13:39:22","modified_gmt":"2026-06-01T16:39:22","slug":"que-es-google-hotel-ads-y-como-puede-beneficiar-tu-hotel","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/que-es-google-hotel-ads-y-como-puede-beneficiar-tu-hotel\/","title":{"rendered":"\u00bfQu\u00e9 es Google Hotel Ads y c\u00f3mo puede beneficiar a tu hotel?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Hotel Ads es una herramienta de Google que est\u00e1 cambiando el sector hotelero. Cuando queremos buscar algo, lo investigamos en Google y pasa lo mismo cuando queremos descubrir alojamientos para que podamos quedar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google es el motor de b\u00fasqueda m\u00e1s grande del mundo y sabe exactamente qui\u00e9n busca, qu\u00e9 y cu\u00e1ntas b\u00fasquedas se realizan sobre un tema. Por eso, se empe\u00f1\u00f3 en encontrar una forma de simplificar el proceso de planificaci\u00f3n de viajes de los usuarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es Google Hotel Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un metabuscador de hoteles. Facilita la b\u00fasqueda, permite comparar precios, disponibilidad de fechas, categor\u00eda de hotel o valoraciones de usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.google.com\/intl\/es_ALL\/hotels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Hotel Ads<\/a> direcciona <strong>el tr\u00e1fico<\/strong> y las reservas <strong>a la p\u00e1gina web del hotel<\/strong> al colocar el anuncio en los primeros resultados de la b\u00fasqueda de un usuario, justo cuando est\u00e1 listo para reservar. Es como un escaparate para que los hoteles vendan directamente la disponibilidad de habitaciones en Google, apareciendo en los resultados de b\u00fasqueda org\u00e1nicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos a dar un ejemplo. Si buscas en Google \u201choteles en Sevilla\u201d, lo primero que ves, como en todas las b\u00fasquedas, son los anuncios tradicionales y muy populares. Es donde Booking.com, Tripadvisor, Trivago, Expedia y otros metabuscadores o OTAS publicitan mucho.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Wg8mbBwMJKZs2xKmeHy60OwJcPtQWWW_lfR-R_B-KlvXBcp-jfplsaU86kpHozdpfxoO54U-pb3rws6ZDPc_lO9PMqmc0wy7moZpcbq9z8fh2ZRmIwptgwRjBk6m2dzxjY2RmYBp\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s se ve un mapa de la ciudad y una lista con varias opciones de hoteles. Al final de la lista hay un bot\u00f3n &#8220;ver 587 hoteles&#8221;.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/F1Jm8u7OAl-C-QcHv3LKzVDYpoTMifpaoivaW5SapNY7YQlU_HThdV25JzGTTjbNAA2TNxbhjIPuEce5c23wqBGeS-Y3d_IuxJ4SmFHfsYzVBqgkk9_F4kYy7qpTTFWpqQySARsZ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al hacer clic en este bot\u00f3n, se abrir\u00e1 otra lista. Esto es Google Hotel Ads. Lo que ver\u00e1s primero son los hoteles que se anuncian en Ads y luego aquellos que tienen m\u00e1s comentarios y mejores calificaciones.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1JZjeIlW5_zSU4-CfhBl1m3PL1SXgMFPkiXDDfKYZfoRmuerexeT66Iw5V1wJZllOWvgNPr45JzVgqVV92ExbPCwIjN_qxXo0L8AR92kaJiRJ8-gyepDKwRGRFXK7DLH8dhHfgRJ\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1les son los beneficios de esta herramienta?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Aumenta hasta un 70% el n\u00famero de usuarios que visitan tu p\u00e1gina web;<\/li><li>Aumenta un 30% m\u00e1s las posibilidades de que el usuario reserve directamente contigo;<\/li><li>Tienes m\u00e1s vistas sobre tu negocio, incluidas fotos, visitas virtuales y contactos;<\/li><li>Muestra todos los tipos de habitaciones y tarifas, desde la m\u00e1s econ\u00f3mica;<\/li><li>Reduce la cuota de mercado de las OTA. Nos permite competir en el mismo escenario que los principales canales de venta;<\/li><li>Optimiza el monitoreo de conversiones, aprovechando al m\u00e1ximo tu presupuesto y supervisando la eficacia de tus anuncios en todo tipo de dispositivos (m\u00f3vil, tableta, escritorio).<\/li><li>Fideliza a los clientes. Con el an\u00e1lisis de los anuncios tendremos informaci\u00f3n sobre el comportamiento de los usuarios y podremos utilizarla para personalizar la experiencia de nuestros hu\u00e9spedes, mejorando y fortaleciendo la relaci\u00f3n con ellos.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ayuda a tu pr\u00f3ximo hu\u00e9sped a encontrarte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel Ads es una herramienta dise\u00f1ada para mejorar la experiencia del usuario. A Google le preocupa esto porque sabe la necesidad de mantenerlo satisfecho y la importancia de facilitar su b\u00fasqueda. Por lo tanto, unirse a esta iniciativa de marketing digital es genial para tu hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si todav\u00eda tienes dudas de c\u00f3mo hacerlo y c\u00f3mo configurar tu campa\u00f1a para obtener el m\u00e1ximo resultado, <a href=\"http:\/\/www.aepweb.eu\/contacto\">cont\u00e1ctanos y cuenta con nuestro equipo<\/a> para ayudarte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Hotel Ads es una herramienta de Google que est\u00e1 cambiando el sector hotelero. Cuando queremos buscar algo, lo investigamos en Google y pasa lo [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Hotel Ads: \u00bfqu\u00e9 es y cu\u00e1les sus beneficios? - A&amp;P Web<\/title>\n<meta name=\"description\" content=\"Google Hotel Ads es una herramienta que simplifica el proceso de planificaci\u00f3n de viajes de los usuarios. 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