{"id":267,"date":"2021-03-11T10:55:45","date_gmt":"2021-03-11T13:55:45","guid":{"rendered":"https:\/\/aepweb.eu\/?p=14862"},"modified":"2026-06-01T13:39:37","modified_gmt":"2026-06-01T16:39:37","slug":"yoast-seo-what-does-this-tool-work-for","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/","title":{"rendered":"Yoast SEO: What does this tool work for?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You may have heard the phrase widely used by those working in digital marketing: \u201cthe best place to hide is the second page of Google\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because most users, when searching for information, will focus only on the answers that appear on the first page of results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is, being there means more sales, leads, access to a website or any other action that is your goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this sense, Yoast SEO can be a great ally to improve and optimize your text and ensure that your content appears on the first page of Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to use Yoast SEO?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, it is important to make it clear that Yoast SEO is a specific plugin for those who use WordPress to publish content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be downloaded and installed through the \u201cPlugins\u201d item, within the WordPress menu, which is on the left side of the screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, you need to click on \u201cSEO\u201d, in the same menu, to fill in some items of the plugin configuration, which can be done with the support of a configuration wizard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How it works?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you publish a text, Yoast SEO makes an analysis of it focused on points such as: keyword, title, size of paragraphs and number of words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, if all of this is adjusted, there is a greater chance that Google will understand that content as relevant and display it on the first page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the analysis, the author is guided on what needs to be improved, while the text is classified based on colors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Green, in case everything is ok.<\/li><li>Yellow or orange, if some spots need attention.<\/li><li>Red, if any very important adjustments are needed.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Yoast SEO Premium<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yoast SEO is a free plugin, but for those who understand that they need more resources, there is also a paid version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the advantages of the Premium version are, for example, the possibility to focus on several keywords and to manage deleted or changed URLs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth it, especially, for those who have a large or more complex website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, regardless of whether you pay or not, the fact is that the use of a plugin of this type is essential to guarantee an optimized text that stands out among so many content available on the web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know more about social networks, click on the following <a href=\"https:\/\/aepweb.eu\/en\/learn-how-to-optimize-the-social-networks-management-in-one-place\/\">post.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have heard the phrase widely used by those working in digital marketing: \u201cthe best place to hide is the second page of Google\u201d. [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-267","post","type-post","status-publish","format-standard","hentry","category-sem-categoria-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yoast SEO: What does this tool work for? - A&amp;P Web<\/title>\n<meta name=\"description\" content=\"Do you know Yoast SEO? A great tool! Learn how to use this important feature for optimized text that stands out in search engines!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoast SEO: What does this tool work for? - A&amp;P Web\" \/>\n<meta property=\"og:description\" content=\"Do you know Yoast SEO? A great tool! Learn how to use this important feature for optimized text that stands out in search engines!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T13:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:39:37+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Yoast SEO: What does this tool work for?\",\"datePublished\":\"2021-03-11T13:55:45+00:00\",\"dateModified\":\"2026-06-01T16:39:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\",\"url\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\",\"name\":\"Yoast SEO: What does this tool work for? - A&amp;P Web\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#website\"},\"datePublished\":\"2021-03-11T13:55:45+00:00\",\"dateModified\":\"2026-06-01T16:39:37+00:00\",\"description\":\"Do you know Yoast SEO? A great tool! Learn how to use this important feature for optimized text that stands out in search engines!\",\"breadcrumb\":{\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/aepweb.es\/2024\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yoast SEO: What does this tool work for?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aepweb.es\/2024\/#website\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"name\":\"A&amp;P Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aepweb.es\/2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\",\"name\":\"A&amp;P Web\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"contentUrl\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"width\":240,\"height\":57,\"caption\":\"A&amp;P Web\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\",\"name\":\"AePNewSite2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"caption\":\"AePNewSite2024\"},\"sameAs\":[\"https:\/\/aepweb.eu\/2024\"],\"url\":\"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yoast SEO: What does this tool work for? - A&amp;P Web","description":"Do you know Yoast SEO? A great tool! Learn how to use this important feature for optimized text that stands out in search engines!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/","og_locale":"pt_BR","og_type":"article","og_title":"Yoast SEO: What does this tool work for? - A&amp;P Web","og_description":"Do you know Yoast SEO? A great tool! Learn how to use this important feature for optimized text that stands out in search engines!","og_url":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/","og_site_name":"A&amp;P Web","article_published_time":"2021-03-11T13:55:45+00:00","article_modified_time":"2026-06-01T16:39:37+00:00","author":"AePNewSite2024","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"AePNewSite2024","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/#article","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/"},"author":{"name":"AePNewSite2024","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0"},"headline":"Yoast SEO: What does this tool work for?","datePublished":"2021-03-11T13:55:45+00:00","dateModified":"2026-06-01T16:39:37+00:00","mainEntityOfPage":{"@id":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/"},"wordCount":405,"publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/","url":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/","name":"Yoast SEO: What does this tool work for? - A&amp;P Web","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/#website"},"datePublished":"2021-03-11T13:55:45+00:00","dateModified":"2026-06-01T16:39:37+00:00","description":"Do you know Yoast SEO? A great tool! Learn how to use this important feature for optimized text that stands out in search engines!","breadcrumb":{"@id":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aepweb.es\/2024\/yoast-seo-what-does-this-tool-work-for\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/aepweb.es\/2024\/"},{"@type":"ListItem","position":2,"name":"Yoast SEO: What does this tool work for?"}]},{"@type":"WebSite","@id":"https:\/\/aepweb.es\/2024\/#website","url":"https:\/\/aepweb.es\/2024\/","name":"A&amp;P Web","description":"","publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aepweb.es\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/aepweb.es\/2024\/#organization","name":"A&amp;P Web","url":"https:\/\/aepweb.es\/2024\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/","url":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","contentUrl":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","width":240,"height":57,"caption":"A&amp;P Web"},"image":{"@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0","name":"AePNewSite2024","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","caption":"AePNewSite2024"},"sameAs":["https:\/\/aepweb.eu\/2024"],"url":"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/"}]}},"_links":{"self":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":1,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":778,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/267\/revisions\/778"}],"wp:attachment":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}