{"id":268,"date":"2021-03-11T10:33:35","date_gmt":"2021-03-11T13:33:35","guid":{"rendered":"https:\/\/aepweb.eu\/?p=14858"},"modified":"2026-06-01T13:39:37","modified_gmt":"2026-06-01T16:39:37","slug":"yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/","title":{"rendered":"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Es posible que hayas escuchado la frase ampliamente utilizada por quienes trabajan en marketing digital: \u201cno hay mejor lugar donde esconderse que en la segunda p\u00e1gina de Google\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los usuarios, al buscar informaci\u00f3n, se centrar\u00e1n solo en las respuestas que aparecen en la primera p\u00e1gina de resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es decir, estar ah\u00ed significa m\u00e1s ventas, leads, accesos a un sitio web o cualquier otra acci\u00f3n que sea tu objetivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este sentido, Yoast SEO puede ser un gran aliado para mejorar y optimizar tu texto. Tambi\u00e9n conseguir que tu contenido aparezca en la primera p\u00e1gina de Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo utilizar Yoast SEO?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, es importante aclarar que Yoast SEO es un plugin espec\u00edfico para quienes usan WordPress para publicar contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede descargar e instalar a trav\u00e9s de la funci\u00f3n \u201cPlugins\u201d, dentro del men\u00fa de WordPress, que se encuentra en el lado izquierdo de la pantalla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego, haces clic en &#8220;SEO&#8221;, en el mismo men\u00fa, para completar algunos la configuraci\u00f3n del plugin. Eso se puede hacer con ayuda de un asistente de configuraci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo funciona?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de publicar un texto, Yoast SEO hace un an\u00e1lisis del mismo: palabras clave, t\u00edtulo, tama\u00f1o de p\u00e1rrafos y n\u00famero de palabras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, si todo esto se arregla, existe mayor posibilidad de que Google entienda ese contenido como relevante y lo muestre en la primera p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s del an\u00e1lisis, se orienta al autor sobre lo que debe mejorarse, mientras que el texto se clasifica en funci\u00f3n de los colores:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verde, si todo va bien.<\/li><li>Naranja, si algunos puntos necesitan atenci\u00f3n.<\/li><li>Rojo, si se necesitan cambios muy importantes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Yoast SEO Premium<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yoast SEO es un plugin gratuito, pero para aquellos que entienden que necesitan m\u00e1s recursos, tambi\u00e9n existe una versi\u00f3n paga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las ventajas de la versi\u00f3n Premium se encuentran, por ejemplo, la posibilidad de centrarse en varias palabras clave y gestionar URL eliminadas o modificadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale la pena, sobre todo, para aquellos que tienen un sitio web grande o m\u00e1s complejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, pagues o no pagues, utilizar un plugin de este tipo es fundamental para garantizar un texto optimizado que destaque entre tantos contenidos disponibles en la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres saber m\u00e1s sobre las redes sociales, haz clic en el siguiente <a href=\"https:\/\/aepweb.eu\/__trashed-14\/\">post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es posible que hayas escuchado la frase ampliamente utilizada por quienes trabajan en marketing digital: \u201cno hay mejor lugar donde esconderse que en la segunda [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?<\/title>\n<meta name=\"description\" content=\"\u00bfConoces Yoast SEO? \u00a1Aprenda c\u00f3mo utilizar esta funci\u00f3n tan importante para el texto optimizado que se destaca en los motores de b\u00fasqueda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?\" \/>\n<meta property=\"og:description\" content=\"\u00bfConoces Yoast SEO? \u00a1Aprenda c\u00f3mo utilizar esta funci\u00f3n tan importante para el texto optimizado que se destaca en los motores de b\u00fasqueda!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T13:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:39:37+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?\",\"datePublished\":\"2021-03-11T13:33:35+00:00\",\"dateModified\":\"2026-06-01T16:39:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\"},\"wordCount\":414,\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\",\"url\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\",\"name\":\"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#website\"},\"datePublished\":\"2021-03-11T13:33:35+00:00\",\"dateModified\":\"2026-06-01T16:39:37+00:00\",\"description\":\"\u00bfConoces Yoast SEO? \u00a1Aprenda c\u00f3mo utilizar esta funci\u00f3n tan importante para el texto optimizado que se destaca en los motores de b\u00fasqueda!\",\"breadcrumb\":{\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/aepweb.es\/2024\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aepweb.es\/2024\/#website\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"name\":\"A&amp;P Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aepweb.es\/2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\",\"name\":\"A&amp;P Web\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"contentUrl\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"width\":240,\"height\":57,\"caption\":\"A&amp;P Web\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\",\"name\":\"AePNewSite2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"caption\":\"AePNewSite2024\"},\"sameAs\":[\"https:\/\/aepweb.eu\/2024\"],\"url\":\"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?","description":"\u00bfConoces Yoast SEO? \u00a1Aprenda c\u00f3mo utilizar esta funci\u00f3n tan importante para el texto optimizado que se destaca en los motores de b\u00fasqueda!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/","og_locale":"pt_BR","og_type":"article","og_title":"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?","og_description":"\u00bfConoces Yoast SEO? \u00a1Aprenda c\u00f3mo utilizar esta funci\u00f3n tan importante para el texto optimizado que se destaca en los motores de b\u00fasqueda!","og_url":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/","og_site_name":"A&amp;P Web","article_published_time":"2021-03-11T13:33:35+00:00","article_modified_time":"2026-06-01T16:39:37+00:00","author":"AePNewSite2024","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"AePNewSite2024","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/#article","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/"},"author":{"name":"AePNewSite2024","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0"},"headline":"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?","datePublished":"2021-03-11T13:33:35+00:00","dateModified":"2026-06-01T16:39:37+00:00","mainEntityOfPage":{"@id":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/"},"wordCount":414,"publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/","url":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/","name":"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/#website"},"datePublished":"2021-03-11T13:33:35+00:00","dateModified":"2026-06-01T16:39:37+00:00","description":"\u00bfConoces Yoast SEO? \u00a1Aprenda c\u00f3mo utilizar esta funci\u00f3n tan importante para el texto optimizado que se destaca en los motores de b\u00fasqueda!","breadcrumb":{"@id":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aepweb.es\/2024\/yoast-seo-para-que-sirve-y-como-funciona-esta-herramienta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/aepweb.es\/2024\/"},{"@type":"ListItem","position":2,"name":"Yoast SEO: \u00bfPara qu\u00e9 sirve y c\u00f3mo funciona esta herramienta?"}]},{"@type":"WebSite","@id":"https:\/\/aepweb.es\/2024\/#website","url":"https:\/\/aepweb.es\/2024\/","name":"A&amp;P Web","description":"","publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aepweb.es\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/aepweb.es\/2024\/#organization","name":"A&amp;P Web","url":"https:\/\/aepweb.es\/2024\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/","url":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","contentUrl":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","width":240,"height":57,"caption":"A&amp;P Web"},"image":{"@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0","name":"AePNewSite2024","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","caption":"AePNewSite2024"},"sameAs":["https:\/\/aepweb.eu\/2024"],"url":"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/"}]}},"_links":{"self":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":1,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/268\/revisions\/779"}],"wp:attachment":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}