{"id":279,"date":"2021-02-11T22:28:50","date_gmt":"2021-02-12T01:28:50","guid":{"rendered":"https:\/\/aepweb.eu\/?p=14679"},"modified":"2026-06-01T13:39:37","modified_gmt":"2026-06-01T16:39:37","slug":"a-inteligencia-artificial-no-marketing-digital","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/a-inteligencia-artificial-no-marketing-digital\/","title":{"rendered":"A Intelig\u00eancia Artificial no Marketing Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine ter acesso aos gostos e prefer\u00eancias do mercado atual. Saber o que as pessoas procuram em produtos similares ao seu \u00e9 essencial para planejar estrat\u00e9gias de vendas mais eficientes, certo?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 assim que o Google, o Instagram e outras redes sociais funcionam: a cada pesquisa ou termo digitado, os rob\u00f4s espalhados pelo c\u00f3digo fonte da internet trabalham a todo vapor. Essa coleta de dados \u00e9 exatamente o que leva an\u00fancios espec\u00edficos a aparecerem na sua tela quando voc\u00ea est\u00e1 apenas navegando por a\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Marketing Digital, as IAs (intelig\u00eancias artificiais) s\u00e3o usadas para aumentar a efic\u00e1cia das equipes e\/ou para executar tarefas t\u00e1ticas que requerem menos interven\u00e7\u00e3o humana. A seguir, vamos falar de cada passo importante para se investir na Intelig\u00eancia Artificial da sua empresa. Confira.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O passo a passo do marketing de intelig\u00eancia artificial<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O planejamento via IA \u00e9 utilizado para tomar decis\u00f5es automatizadas com base na coleta e an\u00e1lise de dados. E tamb\u00e9m nas observa\u00e7\u00f5es adicionais de p\u00fablico ou tend\u00eancias econ\u00f4micas, j\u00e1 que elas tamb\u00e9m interferem em qualquer campanha.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como todo rob\u00f4 em aprendizado, as ferramentas de Intelig\u00eancia Artificial usam informa\u00e7\u00f5es sobre os perfis de cada cliente para melhorar a comunica\u00e7\u00e3o e o relacionamento com o consumidor. A conviv\u00eancia e a const\u00e2ncia ajudam a m\u00e1quina a expandir seus algoritmos, ou seja, o conhecimento a cada intera\u00e7\u00e3o recebida.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os pr\u00f3ximos passos envolvem o marketing de vendas, onde s\u00e3o veiculadas mensagens de capta\u00e7\u00e3o personalizadas no momento certo, sem necessidade de interven\u00e7\u00e3o dos membros do time de marketing. O que garante a m\u00e1xima efici\u00eancia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separada em t\u00f3picos, a ordem da atua\u00e7\u00e3o da IA fica assim:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">An\u00e1lise de dados<\/font><\/font><\/li><li>Processamento de linguagem (comunica\u00e7\u00e3o)<\/li><li><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Venda pela m\u00eddia (direitos autorais)<\/font><\/font><\/li><li><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Tomada de decis\u00e3o automatizada<\/font><\/font><\/li><li><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Gerenciamento de conte\u00fado<\/font><\/font><\/li><li>Personaliza\u00e7\u00e3o em tempo real<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O\u00a0Marketing de conte\u00fado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea encontrou sua persona, j\u00e1 sabe o que seus clientes querem e mant\u00e9m uma boa rela\u00e7\u00e3o com cada um. Parece o suficiente para uma tecnologia t\u00e3o perspicaz, mas o trabalho da IA n\u00e3o acaba a\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem ferramentas especiais que analisam e fornecem palavras-chave para deixar seu conte\u00fado mais f\u00e1cil de ser indexado em p\u00e1ginas de pesquisa.&nbsp;Outras permitem que voc\u00ea me\u00e7a o ROI (retorno sobre investimento) de publicidade, bem como rastrear seus sites e aplicativos em <em>flash<\/em>, v\u00eddeo e redes sociais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em pleno 2021, ap\u00f3s mudan\u00e7as no mercado devido a pandemia do covid-19, toda inova\u00e7\u00e3o \u00e9 bem-vinda. Se em 2020 as empresas foram at\u00e9 a casa de cada cliente, daqui pra frente, o marketing digital precisa fazer a mesma coisa \u2013 lembrando que personaliza\u00e7\u00e3o \u00e9 a chave do compromisso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine ter acesso aos gostos e prefer\u00eancias do mercado atual. Saber o que as pessoas procuram em produtos similares ao seu \u00e9 essencial para planejar [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entenda o papel da Intelig\u00eancia Artificial no Marketing Digital<\/title>\n<meta name=\"description\" content=\"Saiba como intelig\u00eancias artificial \u00e9 usada, no Marketing Digtial, para aumentar a efic\u00e1cia das equipes e\/ou para executar tarefas t\u00e1ticas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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