{"id":291,"date":"2020-12-18T19:51:45","date_gmt":"2020-12-18T22:51:45","guid":{"rendered":"https:\/\/aepweb.eu\/?p=14545"},"modified":"2026-06-01T13:39:50","modified_gmt":"2026-06-01T16:39:50","slug":"como-son-las-redes-sociales-en-lopd","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/como-son-las-redes-sociales-en-lopd\/","title":{"rendered":"\u00bfC\u00f3mo son las redes sociales en LOPD?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La importancia de la Ley Org\u00e1nica de Protecci\u00f3n de Datos (LOPD) ya no es un secreto para nadie, \u00bfverdad? Los derechos del interesado y los principios de la ley deben estar en \u201cla punta de la lengua\u201d, o mejor dicho, convertirse en un h\u00e1bito en las empresas, sin duda. Es importante tratar los datos de los clientes de forma transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez te has parado a pensar en tus Redes Sociales de cara a este proceso? \u00bfC\u00f3mo funciona el procesamiento de datos en Facebook? \u00bfC\u00f3mo deber\u00edan actuar las empresas con los anuncios de Instagram? De lo que hablaremos a continuaci\u00f3n, puede ayudarlo a comprender mejor la idoneidad de las redes para la LOPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En la pr\u00e1ctica, \u00bfc\u00f3mo funciona?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales (Facebook, Instagram, Twitter, Linkedin, Youtube) tambi\u00e9n deben contribuir a la transparencia de los datos. Facebook, por ejemplo, proporciona a los usuarios un recurso para consultar aplicaciones que comparten datos personales de los usuarios en las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen diferentes situaciones en las redes para el uso de los datos de los usuarios de Internet que debes conocer:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Remarketing de Facebook<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es publicidad online dirigida a usuarios que ya han interactuado con la empresa, a trav\u00e9s de Internet. Cuando el usuario accede a un sitio web y visualiza el producto, a partir de la acci\u00f3n de remarketing, la empresa muestra un anuncio exclusivo sobre el mismo producto y guarda las cookies del sitio web enviando informaci\u00f3n personal a facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed, la empresa controla los datos y es responsable de informar al cliente que el sitio web est\u00e1 guardando cookies y c\u00f3mo utilizarlas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anuncios de clientes potenciales de Facebook (generaci\u00f3n de registro)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook y la empresa son responsables de dar a conocer al usuario qu\u00e9 datos se est\u00e1n utilizando y cu\u00e1l es la finalidad, ya que ambos ejercen el papel de responsables del tratamiento de los datos recogidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pixel de Facebook<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con la nueva ley, es necesario solicitar el consentimiento del cliente antes de que Facebook rastree la actividad de un usuario en el sitio web de la empresa. En este caso, la empresa controla los datos y Facebook opera. Pero esto no les quita la responsabilidad de dar consentimiento al usuario a lo que est\u00e1 sucediendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo pedir consentimiento?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de las redes sociales, la preocupaci\u00f3n es m\u00e1s por los anunciantes, ya que las propias redes ya cambiaron sus pol\u00edticas de privacidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El papel de la empresa que anuncia en cualquier red social es solicitar el consentimiento desde el primer contacto con el usuario. Por lo tanto, es importante que la pol\u00edtica de privacidad de la empresa tambi\u00e9n est\u00e9 disponible en el anuncio que crear\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LOPD es m\u00e1s que una ley, es una forma de que las empresas sean m\u00e1s transparentes con sus clientes. Es una oportunidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La importancia de la Ley Org\u00e1nica de Protecci\u00f3n de Datos (LOPD) ya no es un secreto para nadie, \u00bfverdad? Los derechos del interesado y los [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-291","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo son las redes sociales en LOPD? - A&amp;P Web<\/title>\n<meta name=\"description\" content=\"La importancia de la Ley Org\u00e1nica de Protecci\u00f3n de Datos ya no es un secreto para nadie. \u00bfPero has pensado c\u00f3mo funciona en tus Redes Sociales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/como-son-las-redes-sociales-en-lopd\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo son las redes sociales en LOPD? 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