{"id":311,"date":"2020-10-22T15:30:01","date_gmt":"2020-10-22T18:30:01","guid":{"rendered":"https:\/\/aepweb.eu\/?p=14093"},"modified":"2026-06-01T13:40:03","modified_gmt":"2026-06-01T16:40:03","slug":"impactos-da-lgpd-no-cotidiano","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/impactos-da-lgpd-no-cotidiano\/","title":{"rendered":"Impactos da LGPD no cotidiano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os dados s\u00e3o o \u201cnovo petr\u00f3leo\u201d e podemos comprovar esta afirmativa. Se pensarmos no nosso dia a dia, s\u00e3o poucas as tarefas que fazemos sem o uso de alguma tecnologia. E usar tecnologia \u00e9 incluir nossos dados para todos os tipos de servi\u00e7os que necessitamos. Quando pedimos comida pela internet ou acessamos nossa conta banc\u00e1ria, l\u00e1 est\u00e3o os nossos dados. At\u00e9 mesmo quando fazemos uma simples pesquisa na web, j\u00e1 estamos expostos. Por isso, \u00e9 bom repetir: os dados s\u00e3o o \u201cnovo petr\u00f3leo\u201d. Valem muito! Ent\u00e3o, \u00e9 bom entender os impactos da Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD) em nossas vidas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que \u00e9 a LGPD? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Lei 13.709\/2018 tem como objetivo regulamentar o tratamento de dados pessoais dos cidad\u00e3os brasileiros, dentro e fora do Brasil. Ela \u00e9 inspirada na lei europeia, conhecida como GDPR &#8211; General Data Protection Regulation, e entrou em vigor, no Brasil, em agosto de 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira o texto na \u00edntegra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/_ato2015-2018\/2018\/lei\/L13709.htm\">http:\/\/www.planalto.gov.br\/ccivil_03\/_ato2015-2018\/2018\/lei\/L13709.htm<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mas o que a lei muda na minha vida?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, o titular poder\u00e1 fornecer seus dados quando e como quiser. As empresas s\u00f3 poder\u00e3o utilizar seus dados com a sua autoriza\u00e7\u00e3o. Todas as empresas que tratam de dados pessoais precisam solicitar o seu consentimento, para utiliz\u00e1-los da maneira correta e,&nbsp; para isso, t\u00eam algumas regrinhas b\u00e1sicas, que a lei traz para o titular se sentir mais seguro,&nbsp; todas as vezes&nbsp; que for acessar a internet ou se cadastrar em algum evento, por exemplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transpar\u00eancia: Se pudesse resumir a lei em uma palavra seria esta: transpar\u00eancia. \u00c9 preciso estar expl\u00edcita a finalidade para a coleta de dados, como ser\u00e3o tratados e como podem ser alterados e\/ou retirados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seguran\u00e7a: Diz respeito \u00e0 prote\u00e7\u00e3o dos dados armazenados em sistemas seguros,&nbsp; para a preven\u00e7\u00e3o de fraudes, por exemplo. O titular tem direito \u00e0 seguran\u00e7a de seus dados,&nbsp; para que sejam utilizados com a finalidade consentida. Seus dados, suas regras!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objetivo da coleta de dados: Existe um motivo para a coleta de tais dados? Ou para o armazenamento de muitos cookies? \u00c9 recomend\u00e1vel que toda p\u00e1gina na web tenha a sua Pol\u00edtica de Privacidade e o uso de cookies atualizados. Busque sites com estas informa\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que acontece se nada disso for feito?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa que n\u00e3o estiver em conformidade com a LGPD pode receber uma multa (Ver Lei na \u00edntegra) aplicada pela Autoridade Nacional de Prote\u00e7\u00e3o de Dados (ANPD). As multas entram em vigor no dia 1\u00ba de agosto de 2021, at\u00e9 l\u00e1 o papel da ANPD \u00e9 orientar as empresas para que se adequem \u00e0&nbsp; nova lei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se: Todos somos titulares de dados, todos somos cidad\u00e3os. Juntos podemos proteger o que \u00e9 nosso.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os dados s\u00e3o o \u201cnovo petr\u00f3leo\u201d e podemos comprovar esta afirmativa. Se pensarmos no nosso dia a dia, s\u00e3o poucas as tarefas que fazemos sem [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impactos da LGPD no cotidiano - A&amp;P Web<\/title>\n<meta name=\"description\" content=\"Os dados s\u00e3o o \u201cnovo petr\u00f3leo\u201d e podemos comprovar esta afirmativa. 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