{"id":354,"date":"2020-03-17T08:00:00","date_gmt":"2020-03-17T11:00:00","guid":{"rendered":"https:\/\/aepweb.eu\/?p=13583"},"modified":"2026-06-01T13:40:36","modified_gmt":"2026-06-01T16:40:36","slug":"marketing-digital-para-publico-de-idade","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/marketing-digital-para-publico-de-idade\/","title":{"rendered":"Marketing digital para p\u00fablico de idade"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/05\/Rodrigo_100x100.jpg\" alt=\"Rodrigo C. Furlan\" class=\"wp-image-12489\" width=\"87\" height=\"87\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por Rodrigo C. Furlan<br>Analista de Cria\u00e7\u00e3o e Desenvolvimento na A&amp;P Web<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Uma das grandes caracter\u00edsticas do mercado atual \u00e9 a variedade. Uma infinidade de produtos, servi\u00e7os e ideias, e o profissional de marketing \u00e9 o encarregado de entregar essa informa\u00e7\u00e3o aos consumidores, clientes, parceiros e sociedade em geral.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/relatorios-google-analytics-um-breve-resumo\/\">Relat\u00f3rios do Google Analytics \u2013 Um breve resumo para voc\u00ea n\u00e3o ficar perdido nessa ferramenta<\/a><\/em><\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li><em>O que voc\u00ea produz? Quer vender uma ideia para todos? Ou um produto para um nicho espec\u00edfico?<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todavia, as estrat\u00e9gias s\u00e3o massivamente voltadas para os millennials, jovens que foram criados em uma era de grande presen\u00e7a tecnol\u00f3gica e muito ativos no plano digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas apesar de representarem uma parcela importante do mercado n\u00e3o podemos deixar de explorar p\u00fablicos diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A popula\u00e7\u00e3o global \u00e9, majoritariamente acima de 65 anos, e al\u00e9m disso, a taxa de fecundidade ainda \u00e9 diminuta, ou seja, a popula\u00e7\u00e3o tende a envelhecer ainda mais. Portanto n\u00e3o subestime a import\u00e2ncia de sua marca ou empresa para estabelecer comunica\u00e7\u00e3o com o p\u00fablico idoso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A capacidade econ\u00f4mica ap\u00f3s os 50 anos tamb\u00e9m deve ser levada em conta. Mais da metade da receita dispon\u00edvel nos EUA, por exemplo, est\u00e1 nas m\u00e3os das pessoas mais velhas.<br><br>Os <strong>baby boomers<\/strong> est\u00e3o online, se n\u00e3o para compras, para pesquisas antes de compras offline.<br><br>Interesses em comum existem, mas n\u00e3o s\u00f3 pela sa\u00fade se vive na terceira idade. O que muda nos interesses e hobbies de uma pessoa com o tempo? Muda que hoje, possivelmente, ela tem mais recursos e tempo para desenvolver estas atividades.<br><br>Com isso em mente, voc\u00ea pode vender sim, bens dur\u00e1veis e n\u00e3o dur\u00e1veis, servi\u00e7os diretos. Lembre-se das diretrizes a seguir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Linguagem direta e clara &#8211; <\/strong>Prefira sempre an\u00fancios de boa legibilidade, intuitivos, o m\u00ednimo de informa\u00e7\u00f5es, e que as informa\u00e7\u00f5es que existam sejam objetivas. Independ\u00eancia atrai os idosos, ent\u00e3o fa\u00e7a com que eles entendam sozinhos a mensagem, assim voc\u00ea os convencer\u00e1 mais facilmente.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Confian\u00e7a &#8211; <\/strong>\u00c9 verdade que a terceira idade tende a ter mais receio em mudar h\u00e1bitos, trocar servi\u00e7os, e isso se aplica \u00e0s marcas e produtos que adquirem. Quais suas ferramentas para eles confiarem na sua oferta?<br><br>Tenha sempre pessoas dispon\u00edveis e antenadas para responder quaisquer perguntas rapidamente, no caso de e-mail marketing sempre disponibilize um n\u00famero pelo qual eles possam tirar d\u00favidas com op\u00e7\u00f5es de mais canais para que efetuem as compras, pelo telefone por exemplo, caso prefiram.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o tiver benef\u00edcios que sustentem a mudan\u00e7a que prop\u00f5e ao p\u00fablico alvo acima dos 50 anos, ele n\u00e3o ver\u00e1 motivos para negociar com voc\u00ea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aten\u00e7\u00e3o, qualidade, clareza no di\u00e1logo e objetividade.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>Confira tamb\u00e9m no blog da A&amp;P Web: <\/strong><a href=\"https:\/\/aepweb.eu\/email-marketing-dicas-para-iniciar-envios\/\">E-mail marketing \u2013 5 dicas para iniciar seus envios<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Uma das grandes caracter\u00edsticas do mercado atual \u00e9 a variedade. Uma infinidade de produtos, servi\u00e7os e ideias, e o profissional de marketing \u00e9 o encarregado de entregar essa informa\u00e7\u00e3o aos consumidores, clientes, parceiros e sociedade em geral.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[13,8,14],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-br-blog","tag-marketing","tag-marketing-digital","tag-vendas-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital para p\u00fablico de idade - Blog da A&amp;P Web<\/title>\n<meta name=\"description\" content=\"Uma das grandes caracter\u00edsticas do mercado atual \u00e9 a variedade. 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