{"id":358,"date":"2020-03-06T08:00:00","date_gmt":"2020-03-06T11:00:00","guid":{"rendered":"https:\/\/aepweb.eu\/?p=13571"},"modified":"2026-06-01T13:40:36","modified_gmt":"2026-06-01T16:40:36","slug":"relatorios-google-analytics-um-breve-resumo","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/relatorios-google-analytics-um-breve-resumo\/","title":{"rendered":"Relat\u00f3rios do Google Analytics &#8211; Um breve resumo para voc\u00ea n\u00e3o ficar perdido nessa ferramenta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>Hoje no blog da A&amp;P Web, preparei um breve resumo de uma ferramenta essencial para qualquer estrat\u00e9gia de marketing online: o <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a>. Falaremos resumidamente sobre o que cada relat\u00f3rio ajuda a mensurar em seu site. Vamos nessa?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tempo Real<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os relat\u00f3rios em tempo ajudam a <strong>acompanhar ao vivo o comportamento do visitante do seu site<\/strong>. Nessa se\u00e7\u00e3o voc\u00ea consegue visualizar quantas pessoas est\u00e3o em seu site, em quais p\u00e1ginas est\u00e3o navegando, a m\u00e9dia de tempo em cada p\u00e1gina, o local em que a pessoa est\u00e1 acessando (cidades, estados, pa\u00edses), a origem do tr\u00e1fego e se eles conclu\u00edram ou n\u00e3o determinada convers\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00fablico-alvo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os relat\u00f3rios de p\u00fablico-alvo exibem as <strong>caracter\u00edsticas dos usu\u00e1rios que acessaram o seu site<\/strong>. \u00c9 poss\u00edvel acompanhar na ferramenta a m\u00e9dia de idade e o sexo, de onde eles s\u00e3o e qual o grau de engajamento com o seu conte\u00fado, se eles j\u00e1 visitaram o seu site anteriormente ou s\u00e3o novos visitantes, qual plataforma (celular, computador, tablet) est\u00e3o utilizando para visualizar o seu conte\u00fado e at\u00e9 os seus interesses pessoais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aquisi\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neste relat\u00f3rio voc\u00ea acompanha quais <strong>canais atra\u00edram os usu\u00e1rios at\u00e9 voc\u00ea<\/strong>. A partir dos relat\u00f3rios de aquisi\u00e7\u00e3o voc\u00ea consegue filtrar quais campanhas publicit\u00e1rias ou de marketing est\u00e3o realmente funcionando e atraindo o p\u00fablico at\u00e9 o seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta etapa o Google divide as origens ou canais da seguinte forma:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Organic Search: <\/strong>Pesquisa n\u00e3o paga atrav\u00e9s do Google, Bing ou Yahoo!;<\/li><li><strong>Paid Search:<\/strong> An\u00fancio pago no Google Ads;<\/li><li><strong>Display: <\/strong>An\u00fancio pago na Rede de Display do Google Ads;<\/li><li><strong>Direct: <\/strong>Quando o usu\u00e1rio digita a URL diretamente no navegador;<\/li><li><strong>Social: <\/strong>Pessoas que vieram atrav\u00e9s das redes sociais;<\/li><li><strong>Email: <\/strong>Contatos de campanhas de e-mail, feed RSS;<\/li><li><strong>Referral: <\/strong>Sites externos com links para a sua p\u00e1gina;<\/li><li><strong>Others: <\/strong>Quando n\u00e3o pertence a nenhum dos canais listados acima.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comportamento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em comportamento \u00e9 poss\u00edvel entender as <strong>formas de engajamento dos visitantes com o seu site<\/strong>. Aqui voc\u00ea encontra informa\u00e7\u00f5es como quais p\u00e1ginas elas visualizaram no site, qual fluxo e caminho percorreram at\u00e9 realizar determinada a\u00e7\u00e3o ou sair do site. \u00c9 poss\u00edvel fazer implementa\u00e7\u00f5es e entender o que os usu\u00e1rios est\u00e3o pesquisando dentro do seu site e quais elementos geraram intera\u00e7\u00e3o ao longo do caminho percorrido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Convers\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, com os relat\u00f3rios de convers\u00e3o do Google Analytics, voc\u00ea pode <strong>criar metas dentro do seu site e acompanh\u00e1-las com base nos objetivos do seu neg\u00f3cio<\/strong>. Essas metas podem ser aplicadas em p\u00e1ginas ou telas espec\u00edficas do seu site e assim que um usu\u00e1rio realiza uma a\u00e7\u00e3o que voc\u00ea definiu como meta, o Google Analytics registra tal a\u00e7\u00e3o como uma convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro da ferramenta existem alguns tipos de convers\u00e3o, s\u00e3o eles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Destino: <\/strong>Sempre que determinada p\u00e1gina for aberta;<\/li><li><strong>Dura\u00e7\u00e3o:<\/strong> Tempo espec\u00edfico de dura\u00e7\u00e3o da sess\u00e3o;<\/li><li><strong>Eventos:<\/strong> Quando determinado evento \u00e9 acionado no site;<\/li><li><strong>P\u00e1ginas por sess\u00e3o:<\/strong> N\u00famero de p\u00e1ginas abertas pelo visitante em uma \u00fanica sess\u00e3o;<\/li><li><strong>ROI:<\/strong> Acompanhamento de vendas em lojas virtuais.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclus\u00e3o&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Google Analytics \u00e9 uma excelente ferramenta para entender melhor o seu p\u00fablico, e compreender as falhas e acertos do seu site ao ponto de tornar as suas estrat\u00e9gias de marketing ainda mais efetivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por esse motivo, \u00e9 importante que a sua equipe de marketing esteja sempre atenta aos indicativos que a plataforma traz e compreenda quais a\u00e7\u00f5es devem ser realizadas atrav\u00e9s das respostas que a ferramenta nos d\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso precise de ajuda na hora de analisar o desempenho do seu site e das suas estrat\u00e9gias online, conte com a expertise da equipe A&amp;P Web. Fale conosco via <a href=\"https:\/\/aepweb.eu\/\">formul\u00e1rio de contato do site<\/a>, ou WhatsApp <a href=\"https:\/\/web.whatsapp.com\/send?phone=34691440791&amp;text=\">clicando aqui<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>Voc\u00ea tamb\u00e9m pode se interessar: <\/strong><a href=\"https:\/\/aepweb.eu\/metricas-no-instagram-o-que-analisar\/\">M\u00e9tricas no Instagram: o que analisar em 2020?<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoje no blog da A&#038;P Web, preparei um breve resumo de uma ferramenta essencial para qualquer estrat\u00e9gia de marketing online: o Google Analytics. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[16,17],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-br-blog","tag-google-analytics","tag-metricas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relat\u00f3rios do Google Analytics - Um breve resumo da ferramenta<\/title>\n<meta name=\"description\" content=\"Hoje no blog da A&amp;P Web, preparei um breve resumo de uma ferramenta essencial para qualquer estrat\u00e9gia de marketing online: o Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/relatorios-google-analytics-um-breve-resumo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rios do Google Analytics - Um breve resumo da ferramenta\" \/>\n<meta property=\"og:description\" content=\"Hoje no blog da A&amp;P Web, preparei um breve resumo de uma ferramenta essencial para qualquer estrat\u00e9gia de marketing online: o Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/relatorios-google-analytics-um-breve-resumo\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:40:36+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/relatorios-google-analytics-um-breve-resumo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/relatorios-google-analytics-um-breve-resumo\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Relat\u00f3rios do Google Analytics &#8211; 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