{"id":392,"date":"2019-10-03T08:00:36","date_gmt":"2019-10-03T11:00:36","guid":{"rendered":"https:\/\/aepweb.eu\/?p=13254"},"modified":"2026-06-01T13:41:02","modified_gmt":"2026-06-01T16:41:02","slug":"importancia-marketing-conteudo-trafego-organico","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/importancia-marketing-conteudo-trafego-organico\/","title":{"rendered":"A import\u00e2ncia do marketing de conte\u00fado para o tr\u00e1fego org\u00e2nico"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/05\/Rodrigo_100x100.jpg\" alt=\"Rodrigo C. Furlan\" class=\"wp-image-12489\" width=\"70\" height=\"70\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por Rodrigo C. Furlan<br>Analista de Cria\u00e7\u00e3o e Desenvolvimento na A&amp;P Publicidade<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>O marketing de conte\u00fado \u00e9 umas das estrat\u00e9gias mais interessantes do marketing digital e respons\u00e1vel por conseguir aumentar o tr\u00e1fego org\u00e2nico nos seus canais digitais, sejam eles blogs, sites ou perfis em redes sociais.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/midias-pagas-dicas-rapidas-e-eficientes\/\">Gest\u00e3o de m\u00eddias pagas: dicas r\u00e1pidas e eficientes<\/a><\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Para transmitir autoridade e credibilidade \u00e0 sua empresa, temos o marketing de conte\u00fado como principal caminho na comunica\u00e7\u00e3o, sendo ainda a forma menos invasiva de atrair potenciais consumidores, gui\u00e1-los em sua jornada de decis\u00e3o acerca de uma compra at\u00e9 convert\u00ea-los em leads ou em cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mas, como fazemos isso?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nessa estrat\u00e9gia, o foco \u00e9 oferecer conte\u00fados de qualidade e relev\u00e2ncia aos visitantes que orbitam a sua presen\u00e7a online, com temas ao sobre os produtos ou servi\u00e7os que a empresa comercializa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que o marketing de conte\u00fado traz?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O entendimento, por parte do p\u00fablico, da imagem da empresa. Apresenta-se uma marca com legitimidade para afirmar que entende do servi\u00e7o ou produto em comercializa\u00e7\u00e3o. N\u00e3o somente a \u201cvitrine\u201d da empresa aqui \u00e9 decorada, mas, ainda, \u00e9 feita uma lapida\u00e7\u00e3o do conhecimento do p\u00fablico; \u00e9 uma forma de educ\u00e1-lo, simultaneamente, a respeito da marca, produto e servi\u00e7o, levando ainda ao fechamento de um neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vamos falar com todo tipo de p\u00fablico?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o! A segmenta\u00e7\u00e3o \u00e9 um dos passos primordiais para alcan\u00e7ar resultados mais r\u00e1pidos e de acordo com os objetivos da produ\u00e7\u00e3o do marketing de conte\u00fado: boa comercializa\u00e7\u00e3o e fidelidade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para apoiar esse tipo de estrat\u00e9gia, voc\u00ea disp\u00f5e de in\u00fameras ferramentas, como o e-mail marketing e as redes sociais (as principais para dar in\u00edcio \u00e0 capta\u00e7\u00e3o de leads). Por\u00e9m, n\u00e3o basta apenas isso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estar bem posicionado nos sites de busca como o Google e o Bing, por exemplo, trazem os dados espec\u00edficos necess\u00e1rios para a forma\u00e7\u00e3o e consolida\u00e7\u00e3o do seu p\u00fablico ativo. Nesse momento, entramos com outra estrat\u00e9gia que gera a continua\u00e7\u00e3o do trabalho de Marketing Digital: o SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E como o SEO merece um texto inteiro para ele tamb\u00e9m, a discuss\u00e3o sobre essa estrat\u00e9gia fica para o pr\u00f3ximo post. N\u00e3o deixe de acompanhar no texto do m\u00eas que vem!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/automacao-marketing-poupar-tempo-gerar-mais-resultados\/\">Automa\u00e7\u00e3o de marketing: saiba como poupar tempo e gerar mais resultados na internet<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>O marketing de conte\u00fado \u00e9 umas das estrat\u00e9gias mais interessantes do marketing digital e respons\u00e1vel por conseguir aumentar o tr\u00e1fego org\u00e2nico nos seus canais digitais, sejam eles blogs, sites ou perfis em redes sociais.<\/p>\n","protected":false},"author":1,"featured_media":11918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[28,8,46],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","tag-marketing-de-conteudo","tag-marketing-digital","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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