{"id":394,"date":"2019-09-24T08:00:05","date_gmt":"2019-09-24T11:00:05","guid":{"rendered":"https:\/\/aepweb.eu\/?p=13250"},"modified":"2026-06-01T13:41:02","modified_gmt":"2026-06-01T16:41:02","slug":"opiniao-ceo-sucesso-conversoes-2","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/","title":{"rendered":"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II)"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/gzn12.jpg\" alt=\"Sergio Gonzalez\" class=\"wp-image-11776\" width=\"90\" height=\"90\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">por Sergio Gonzalez<br>CEO da A&amp;P Publicidade<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Em meu \u00faltimo texto, sobre as <a href=\"https:\/\/aepweb.eu\/opiniao-ceo-sucesso-conversoes\/\">convers\u00f5es<\/a>, falei do surfista que, sem conhecimento, se tornou em excelente homem de neg\u00f3cios e lucrou com a venda de, nada mais, nada menos, 1.500 milh\u00e3o de matadores de mosquito.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/automacao-marketing-poupar-tempo-gerar-mais-resultados\/\">Automa\u00e7\u00e3o de marketing: saiba como poupar tempo e gerar mais resultados na internet<\/a><\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, trago um caso muito curioso que montamos aqui na ag\u00eancia, que prova cada dia mais nossa capacidade de entendimento e abstra\u00e7\u00e3o em determinadas campanhas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O caso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente com e-commerce aparentemente estava com tudo certo: p\u00fablico-alvo elegido, foco nas cidades mais importantes para o neg\u00f3cio, afinidades de segmentos alinhadas, palavras-chaves mais importantes definidas. Era hora de tocar a campanha! Resultado: zero.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fomos conferir as convers\u00f5es, rejei\u00e7\u00e3o, tempo do usu\u00e1rios na p\u00e1gina e outros \u00edndices de aferi\u00e7\u00e3o e todos estavam dentro da normalidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensamos daqui, pensamos de l\u00e1 e surgiu uma pequena possibilidade. Pode ser isso? Ser\u00e1? Apenas isso pode mudar o comportamento do internauta? Vamos tentar? Pode ser sim; pensando bem, acho que isso pode ser definitivo. Discutimos a quest\u00e3o com a equipe envolvida, mudamos algumas coisas e bingo: no outro dia conseguimos come\u00e7ar a ter vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O que fizemos? Colocamos um v\u00eddeo mostrando a experi\u00eancia do fundador do e-commerce numa empresa alem\u00e3. Isso trouxe a confian\u00e7a do internauta em comprar num site que n\u00e3o conhecia e do qual nunca tinha ouvido falar. Colocamos uma caricatura, um logo com \u201co cara\u201d que \u00e9 \u201ca cara\u201d da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No marketing digital, solu\u00e7\u00f5es simples muitas vezes s\u00e3o as mais importantes. Sabia que at\u00e9 a cor do e-mail MKT muda a convers\u00e3o no teste A e B? Mas vou deixar isso para o pr\u00f3ximo texto.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/estrategia-de-conteudo-eficiente-para-empresa\/\">Como montar uma estrat\u00e9gia de conte\u00fado eficiente para sua empresa<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoje, trago um caso muito curioso que montamos aqui na ag\u00eancia, que prova cada dia mais nossa capacidade de entendimento e abstra\u00e7\u00e3o em determinadas campanhas.<\/p>\n","protected":false},"author":1,"featured_media":13252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,23],"class_list":["post-394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","tag-marketing-digital","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II) - A&amp;P Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II) - A&amp;P Web\" \/>\n<meta property=\"og:description\" content=\"Hoje, trago um caso muito curioso que montamos aqui na ag\u00eancia, que prova cada dia mais nossa capacidade de entendimento e abstra\u00e7\u00e3o em determinadas campanhas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T11:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:41:02+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II)\",\"datePublished\":\"2019-09-24T11:00:05+00:00\",\"dateModified\":\"2026-06-01T16:41:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\"},\"wordCount\":349,\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Marketing Digital\",\"Social Media\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\",\"url\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\",\"name\":\"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II) - A&amp;P Web\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-09-24T11:00:05+00:00\",\"dateModified\":\"2026-06-01T16:41:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/aepweb.es\/2024\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aepweb.es\/2024\/#website\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"name\":\"A&amp;P Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aepweb.es\/2024\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\",\"name\":\"A&amp;P Web\",\"url\":\"https:\/\/aepweb.es\/2024\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"contentUrl\":\"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png\",\"width\":240,\"height\":57,\"caption\":\"A&amp;P Web\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\",\"name\":\"AePNewSite2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g\",\"caption\":\"AePNewSite2024\"},\"sameAs\":[\"https:\/\/aepweb.eu\/2024\"],\"url\":\"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II) - A&amp;P Web","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/","og_locale":"pt_BR","og_type":"article","og_title":"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II) - A&amp;P Web","og_description":"Hoje, trago um caso muito curioso que montamos aqui na ag\u00eancia, que prova cada dia mais nossa capacidade de entendimento e abstra\u00e7\u00e3o em determinadas campanhas.","og_url":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/","og_site_name":"A&amp;P Web","article_published_time":"2019-09-24T11:00:05+00:00","article_modified_time":"2026-06-01T16:41:02+00:00","author":"AePNewSite2024","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"AePNewSite2024","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#article","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/"},"author":{"name":"AePNewSite2024","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0"},"headline":"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II)","datePublished":"2019-09-24T11:00:05+00:00","dateModified":"2026-06-01T16:41:02+00:00","mainEntityOfPage":{"@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/"},"wordCount":349,"publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"image":{"@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage"},"thumbnailUrl":"","keywords":["Marketing Digital","Social Media"],"articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/","url":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/","name":"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II) - A&amp;P Web","isPartOf":{"@id":"https:\/\/aepweb.es\/2024\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage"},"image":{"@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage"},"thumbnailUrl":"","datePublished":"2019-09-24T11:00:05+00:00","dateModified":"2026-06-01T16:41:02+00:00","breadcrumb":{"@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/aepweb.es\/2024\/"},{"@type":"ListItem","position":2,"name":"Opini\u00e3o do CEO \u2013 Sucesso em convers\u00f5es: trabalho ou acaso? (parte II)"}]},{"@type":"WebSite","@id":"https:\/\/aepweb.es\/2024\/#website","url":"https:\/\/aepweb.es\/2024\/","name":"A&amp;P Web","description":"","publisher":{"@id":"https:\/\/aepweb.es\/2024\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aepweb.es\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/aepweb.es\/2024\/#organization","name":"A&amp;P Web","url":"https:\/\/aepweb.es\/2024\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/","url":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","contentUrl":"https:\/\/aepweb.es\/2024\/wp-content\/uploads\/2026\/04\/cropped-logo-AeP-2026-PNG.png","width":240,"height":57,"caption":"A&amp;P Web"},"image":{"@id":"https:\/\/aepweb.es\/2024\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0","name":"AePNewSite2024","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67a2716da2eb63754c36936e28bf051501f2aeca21263906beb7dc371bdb6a57?s=96&d=mm&r=g","caption":"AePNewSite2024"},"sameAs":["https:\/\/aepweb.eu\/2024"],"url":"https:\/\/aepweb.es\/2024\/author\/aepnewsite2024\/"}]}},"_links":{"self":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":1,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"predecessor-version":[{"id":905,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/posts\/394\/revisions\/905"}],"wp:attachment":[{"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aepweb.es\/2024\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}