{"id":406,"date":"2019-08-13T09:53:37","date_gmt":"2019-08-13T12:53:37","guid":{"rendered":"https:\/\/aepweb.eu\/?p=13138"},"modified":"2026-06-01T13:41:16","modified_gmt":"2026-06-01T16:41:16","slug":"opiniao-ceo-sucesso-conversoes","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/","title":{"rendered":"Opini\u00e3o do CEO &#8211; Sucesso em convers\u00f5es: trabalho ou acaso?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/gzn12.jpg\" alt=\"Sergio Gonzalez\" class=\"wp-image-11776\" width=\"74\" height=\"74\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">por Sergio Gonzalez<br>CEO da A&amp;P Publicidade<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>No mundo do marketing digital, lutamos o tempo todo para trazer bons leads para nossos clientes. Usamos t\u00e9cnicas especiais, conhecimentos de Inbound Marketing, corremos atr\u00e1s de certifica\u00e7\u00e3o do Google para operar com o Ads, nos baseamos em funis de vendas sofisticados, criamos campanhas ousadas de e-mail MKT, fazemos testes A e B, impulsionamos pe\u00e7as publicit\u00e1rias e isso parece uma batalha absurdamente dif\u00edcil.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/inteligencia-artificial-x-o-especialista\/\">A intelig\u00eancia artificial x o especialista na an\u00e1lise dos indicadores do marketing digital<\/a><\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, com algumas t\u00e9cnicas e ferramentas especiais, al\u00e9m do conhecimento t\u00e9cnico e de muita criatividade, conseguimos ter algum \u00eaxito. Isso se repete e vai persistindo m\u00eas a m\u00eas para mantermos nossas conquistas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse processo, v\u00e3o muitas horas de trabalho, at\u00e9 que chega o dia em que nos deparamos com algo que nos surpreende. Por exemplo, uma reportagem sobre um surfista \u2013 que era leigo em processos web ou marketing digital \u2013 mas que um dia escreveu na internet a seguinte frase: \u201cvou inventar uma m\u00e1quina para matar mosca\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ideia de sucesso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O desabafo estava muito mais relacionado ao seu \u00f3dio pelo inseto do que, de fato, com uma solu\u00e7\u00e3o. Sabemos que uma mosca incomoda muita gente \u2013 na verdade, consegue, com sua dimens\u00e3o \u00ednfima, atrapalhar e incomodar qualquer ser vivo do planeta. Pois bem, isso causou um certo furor, e ele viu a\u00ed uma oportunidade (lembrando que ele n\u00e3o tem nenhuma especializa\u00e7\u00e3o fora das ondas): ele fez uma pesquisa e conseguiu criar um produto caseiro para matar mosca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que parece incr\u00edvel \u00e9 que ele conseguiu arrumar 500 mil d\u00f3lares num site de crowdfunding. Como era muito mais do que pensava, teve que devolver o dinheiro.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/divulgacao.aepweb.eu\/textos-otimizados-para-seu-site\"><img decoding=\"async\" src=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/05\/Textos_otimizados.jpg\" alt=\"\" class=\"wp-image-12224\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E ainda tem mais: uma empresa chinesa viu a manobra, chamou-o e hoje j\u00e1 vendeu mais de 1,5 milh\u00e3o de matadores de mosca. Ah, e o mais interessante: o aparato mata a mosca com sal (sim, sal!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 que essa hist\u00f3ria coloca em cheque todas as ag\u00eancias de marketing do planeta? Vamos descrever o case sob a \u00f3tica do planejamento ideal e ver aonde a maioria erraria na aposta. Eu errei aqui.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Confira tamb\u00e9m no blog da A&amp;P Web:<\/em><\/strong> <em><a href=\"https:\/\/aepweb.eu\/aep-web-vender-online\/\">Como a A&amp;P Web pode ajudar a sua empresa a vender mais online<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Usamos t\u00e9cnicas especiais, conhecimentos de Inbound Marketing, corremos atr\u00e1s de certifica\u00e7\u00e3o do Google para operar com o Ads, nos baseamos em funis de vendas sofisticados, criamos campanhas ousadas de e-mail MKT, fazemos testes A e B, impulsionamos pe\u00e7as publicit\u00e1rias e isso parece uma batalha absurdamente dif\u00edcil.<\/p>\n","protected":false},"author":1,"featured_media":13149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[48,78,8],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","tag-ceo","tag-digital-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opini\u00e3o do CEO - Sucesso em convers\u00f5es: trabalho ou acaso? - A&amp;P Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opini\u00e3o do CEO - Sucesso em convers\u00f5es: trabalho ou acaso? - A&amp;P Web\" \/>\n<meta property=\"og:description\" content=\"Usamos t\u00e9cnicas especiais, conhecimentos de Inbound Marketing, corremos atr\u00e1s de certifica\u00e7\u00e3o do Google para operar com o Ads, nos baseamos em funis de vendas sofisticados, criamos campanhas ousadas de e-mail MKT, fazemos testes A e B, impulsionamos pe\u00e7as publicit\u00e1rias e isso parece uma batalha absurdamente dif\u00edcil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/\" \/>\n<meta property=\"og:site_name\" content=\"A&amp;P Web\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T12:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:41:16+00:00\" \/>\n<meta name=\"author\" content=\"AePNewSite2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"AePNewSite2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/\"},\"author\":{\"name\":\"AePNewSite2024\",\"@id\":\"https:\/\/aepweb.es\/2024\/#\/schema\/person\/cf88b5d9919d00ff79fdb90554d15cc0\"},\"headline\":\"Opini\u00e3o do CEO &#8211; Sucesso em convers\u00f5es: trabalho ou acaso?\",\"datePublished\":\"2019-08-13T12:53:37+00:00\",\"dateModified\":\"2026-06-01T16:41:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\/\/aepweb.es\/2024\/#organization\"},\"image\":{\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"CEO\",\"Digital Marketing\",\"Marketing Digital\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/\",\"url\":\"https:\/\/aepweb.es\/2024\/opiniao-ceo-sucesso-conversoes\/\",\"name\":\"Opini\u00e3o do CEO - Sucesso em convers\u00f5es: trabalho ou acaso? 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