{"id":417,"date":"2019-06-28T08:00:12","date_gmt":"2019-06-28T11:00:12","guid":{"rendered":"http:\/\/aepweb.eu\/?p=12628"},"modified":"2026-06-01T13:41:16","modified_gmt":"2026-06-01T16:41:16","slug":"url-amigavel","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/url-amigavel\/","title":{"rendered":"URL amig\u00e1vel: o que \u00e9 e por que ela \u00e9 importante"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/MARCELO1.jpg\" alt=\"Por Marcelo Cezar Coordenador de Marketing e Gestor de Contas na A&amp;P Publicidade\" class=\"wp-image-11805\" width=\"69\" height=\"69\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por Marcelo Cezar<br>Coordenador de Marketing e Gestor de Contas na A&amp;P Publicidade <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Hoje quero falar sobre um assunto ao que poucas pessoas d\u00e3o import\u00e2ncia: as URLs do site. Tornar as URLs do seu site amig\u00e1veis s\u00e3o importantes n\u00e3o s\u00f3 para seus visitantes, mas, principalmente, para as ferramentas de busca, como o Google.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong> <a href=\"http:\/\/aepweb.eu\/2019\/06\/07\/ferramentas-alavancar-instagram\/\">3 ferramentas para alavancar o seu Instagram<\/a><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mas afinal, o que \u00e9 uma URL amig\u00e1vel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observe os dois links abaixo. Qual deles parece mais amig\u00e1vel para voc\u00ea?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>aepweb.eu\/url-amigavel<\/li><li>aepweb.eu\/ojse22aas.html<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com certeza \u00e9 a primeira op\u00e7\u00e3o, certo? Esse link claro, organizado e limpo \u00e9 o que chamamos de URL amig\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que ela \u00e9 importante?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de URL ajuda os mecanismos de busca a compreender melhor do que se trata o assunto da p\u00e1gina. Esse, inclusive, \u00e9 um dos fatores de rankeamento do pr\u00f3prio Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso acontece pois o Google entende que os sites precisam deixar claro para seus visitantes do que se trata determinada p\u00e1gina antes mesmo da pessoa acessar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como tornar sua p\u00e1gina amig\u00e1vel?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As p\u00e1ginas criadas no WordPress, por padr\u00e3o, s\u00e3o criadas num modelo &#8220;www.seusite.com.br\/?p=123&#8221;, por\u00e9m, isso pode ser alterado facilmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basta acessar a \u00e1rea de administra\u00e7\u00e3o do seu site e, no menu principal, clicar em &#8220;Configura\u00e7\u00f5es&#8221; > &#8220;Links Permanentes&#8221; > e ent\u00e3o voc\u00ea chegar\u00e1 nesta tela:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/06\/img_0012.jpg\" alt=\"\" class=\"wp-image-12629\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Existem algumas op\u00e7\u00f5es, por\u00e9m, a mais amig\u00e1vel e curta de todas (e que utilizamos aqui na ag\u00eancia) \u00e9 a &#8220;nome do post&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pontos importantes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar uma URL amig\u00e1vel \u00e9 preciso observar alguns pontos, veja abaixo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ao criar a sua URL, lembre-se sempre de usar h\u00edfens (-) para separar as palavras, n\u00e3o utilize outros sinais como ponto (.) ou underline (_). Isso porque o Google entende que o h\u00edfen utilizado como um espa\u00e7o \u00e9 a forma mais adequada de separar as palavras.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Outro ponto importante \u00e9 utilizar apenas letras min\u00fasculas. Dessa forma, a sua URL fica mais limpa e clara; al\u00e9m disso, n\u00e3o utilize caracteres que n\u00e3o s\u00e3o universais, como a cedilha (\u00e7) por exemplo.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Utilize a palavra-chave adequada ao assunto que o post\/p\u00e1gina aborda. Isso ajuda tanto no SEO quanto na experi\u00eancia do visitante do seu site, j\u00e1 que ele fica sabendo, antes mesmo de clicar, se o seu site aborda ou n\u00e3o o tema que ele est\u00e1 interessado.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Corrigir e manter as URLs amig\u00e1veis ajuda voc\u00ea a se posicionar melhor nos buscadores, al\u00e9m de facilitar a experi\u00eancia do usu\u00e1rio dentro seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso queira saber um pouco mais sobre como se posicionar melhor nas buscas online, convido-o a conferir um <a href=\"http:\/\/aepweb.eu\/como-aparecer-primeira-pagina-google\/\">material completo<\/a> que preparei com dicas de como melhorar o seu SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/divulgacao.aepweb.eu\/e-book-visibilidade-online-para-a-sua-empresa\"><img decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/04\/Visibilidade_online.jpg\" alt=\"E-book - Visibilidade online para a sua empresa\" class=\"wp-image-12205\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hoje quero falar sobre um assunto ao que poucas pessoas d\u00e3o import\u00e2ncia: as URLs do site. Tornar as URLs do seu site amig\u00e1veis s\u00e3o importantes n\u00e3o s\u00f3 para seus visitantes, mas, principalmente, para as ferramentas de busca, como o Google.<\/p>\n","protected":false},"author":1,"featured_media":12630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,72],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","tag-marketing-digital","tag-url"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>URL amig\u00e1vel: o que \u00e9 e por que ela \u00e9 importante - A&amp;P Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/url-amigavel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL amig\u00e1vel: o que \u00e9 e por que ela \u00e9 importante - A&amp;P Web\" \/>\n<meta property=\"og:description\" content=\"Hoje quero falar sobre um assunto ao que poucas pessoas d\u00e3o import\u00e2ncia: as URLs do site. 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