{"id":418,"date":"2019-06-24T08:00:11","date_gmt":"2019-06-24T11:00:11","guid":{"rendered":"http:\/\/aepweb.eu\/?p=12614"},"modified":"2026-06-01T13:41:16","modified_gmt":"2026-06-01T16:41:16","slug":"cultura-geek-mercado-consumidor","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/cultura-geek-mercado-consumidor\/","title":{"rendered":"A cultura Geek: um tiro certeiro no mercado consumidor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/05\/Rodrigo_100x100.jpg\" alt=\"Rodrigo C. Furlan\" class=\"wp-image-12489\" width=\"76\" height=\"76\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Por Rodrigo C. Furlan<br> Analista de Cria\u00e7\u00e3o e Desenvolvimento na A&amp;P Publicidade<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>O universo da publicidade est\u00e1 sempre em transforma\u00e7\u00e3o. Como atingir seu p\u00fablico? Como ser ouvido e atingir seus objetivos? A resposta \u00e9 mais simples do que parece: conhe\u00e7a sua audi\u00eancia. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong> Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong> <a href=\"http:\/\/aepweb.eu\/2019\/06\/03\/estudo-semiotico-tendencias-2019\/\">Estudo semi\u00f3tico das tend\u00eancias na publicidade em 2019<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">A explos\u00e3o do Geek e os consumidores modernos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em um per\u00edodo de alguns anos observamos o crescimento explosivo da cultura geek: filmes, s\u00e9ries, merchandising etc. Como esse novo trend afetou as marcas e suas atua\u00e7\u00f5es?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produ\u00e7\u00f5es culturais, sejam elas audiovisuais ou liter\u00e1rias, sempre fizeram parte de nossas vidas e influenciaram o modo como pensamos e agimos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espelhamo-nos e buscamos inspira\u00e7\u00e3o em personagens e suas hist\u00f3rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De algum modo, personagens fict\u00edcios s\u00e3o t\u00e3o relevantes quanto as pessoas com quem convivemos. O gr\u00e1fico abaixo consegue ilustrar de modo simples esse conceito.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/06\/geek-549x800.jpg\" alt=\"\" class=\"wp-image-12615\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Com a populariza\u00e7\u00e3o dos filmes baseados em quadrinhos, a cultura geek influencia uma grande parcela de crian\u00e7as, jovens e adultos. Podemos comparar a paix\u00e3o geek \u00e0 paix\u00e3o de um torcedor de futebol. Assim como o torcedor, o geek quer viver e participar do universo que tanto o atrai. E quer melhor forma para possibilitar isso do que pelo consumo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A principal forma de consumo para este mercado \u00e9, sem d\u00favidas, a internet. Ter um portal de informa\u00e7\u00e3o sobre s\u00e9ries, filmes, jogos etc., n\u00e3o somete com infind\u00e1veis produtos, \u00e9 um dos motivos do surgimento e crescimento de lojas virtuais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se: os geeks formam parte de um p\u00fablico \u00e1vido e exigente, \u00e9 uma comunidade sempre em busca de novidades, mas sem abrir m\u00e3o da qualidade. Nesse setor h\u00e1, sem d\u00favidas, grandes oportunidades para aqueles com capacidade de entend\u00ea-los e conquist\u00e1-los.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong> <a href=\"http:\/\/aepweb.eu\/2019\/04\/26\/estudo-da-semiotica-simulado-e-simulacro\/\">Estudo da semi\u00f3tica: simulado e simulacro<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>O universo da publicidade est\u00e1 sempre em transforma\u00e7\u00e3o. Como atingir seu p\u00fablico? Como ser ouvido e atingir seus objetivos? A resposta \u00e9 mais simples do que parece: conhe\u00e7a sua audi\u00eancia. <\/p>\n","protected":false},"author":1,"featured_media":12620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[84,13],"class_list":["post-418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","tag-ap-publicidade","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A cultura Geek: um tiro certeiro no mercado consumidor - A&amp;P Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/cultura-geek-mercado-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A cultura Geek: um tiro certeiro no mercado consumidor - A&amp;P Web\" \/>\n<meta property=\"og:description\" content=\"O universo da publicidade est\u00e1 sempre em transforma\u00e7\u00e3o. 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