{"id":420,"date":"2019-06-17T08:00:02","date_gmt":"2019-06-17T11:00:02","guid":{"rendered":"http:\/\/aepweb.eu\/?p=12608"},"modified":"2026-06-01T13:41:16","modified_gmt":"2026-06-01T16:41:16","slug":"inteligencia-artificial-x-o-especialista","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/inteligencia-artificial-x-o-especialista\/","title":{"rendered":"A intelig\u00eancia artificial x o especialista na an\u00e1lise dos indicadores do marketing digital"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/gzn12.jpg\" alt=\"Sergio Gonzalez\" class=\"wp-image-11776\" width=\"65\" height=\"65\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>por Sergio Gonzalez<br><\/em>CEO da A&amp;P Publicidade\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Recentemente me vi numa situa\u00e7\u00e3o pouco confort\u00e1vel: o cliente me questionou sobre o m\u00e9todo de trabalho. Ent\u00e3o, fui a fundo em seu questionamento e pensei: de onde ele tirou esta conclus\u00e3o? <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong> <a href=\"http:\/\/aepweb.eu\/2019\/05\/20\/marketing-para-lojas-virtuais-pequenas-investir-ou-nao-investir\/\">Marketing para lojas virtuais pequenas: investir ou n\u00e3o investir?<\/a><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a conversa, deparei-me com uma quest\u00e3o muito interessante: algu\u00e9m havia se apresentado \u00e0 empresa como especialista de Marketing Digital e sugeriu que no ponto X de nossa estrat\u00e9gia t\u00ednhamos uma corre\u00e7\u00e3o a ser feita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiquei indignado, no primeiro momento, porque este ponto X tem um monte de raz\u00e3o para ser feito daquela maneira. Mas, n\u00e3o \u00e9 esse o ponto da reflex\u00e3o que proponho aqui. A quest\u00e3o \u00e9 que a an\u00e1lise foi apresentada com base em um relat\u00f3rio feito por uma ferramenta pronta, ou seja: era um argumento infundado, uma an\u00e1lise superficial, irrespons\u00e1vel feito por algu\u00e9m que queria vender algo (uma consultoria, um curso, uma aplica\u00e7\u00e3o pontual). Quantos n\u00e3o caem nesta armadilha?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/divulgacao.aepweb.eu\/textos-otimizados-para-seu-site\"><img decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/05\/Textos_otimizados.jpg\" alt=\"Mat\u00e9ria especial - Textos otimizados para seu site APARECER NO GOOGLE\" class=\"wp-image-12224\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de explicar que t\u00e9cnicas foram aplicadas e que outras ferramentas melhores apresentam resultados diferentes, al\u00e9m de demonstrar que, no final, conseguimos evoluir as convers\u00f5es de uma ano para outro em mais de 50%, ficou claro ao cliente a import\u00e2ncia de contar com ajuda especializada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O especialista sabe o que est\u00e1 fazendo, sabe o que deve ser feito para manter uma boa sa\u00fade em suas contas de marketing, sabe como mant\u00ea-la com leads qualificados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um sistema com intelig\u00eancia artificial pode se enganar. Podemos usar N tipos de ferramentas para an\u00e1lises para controles, mas, no final, o que vai fazer a diferen\u00e7a \u00e9 o t\u00e9cnico respons\u00e1vel pela obra toda: o especialista. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea concorda comigo? N\u00e3o pense, por favor, que sou contra o uso de ferramentas para nos auxiliar com o marketing. Pelo contr\u00e1rio: sou adepto e sei que elas dinamizam e automatizam nosso trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas esse ser\u00e1 um assunto para meu pr\u00f3ximo artigo, no qual quero falar de nossa experi\u00eancia, por exemplo, com plataformas como RD Station, Sharp Spring, Leadlovers, Dinamize e E-Goi. Isso vai ser interessante&#8230; At\u00e9 l\u00e1!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong> <a href=\"http:\/\/aepweb.eu\/2019\/04\/12\/seguranca-processos-web\/\">A seguran\u00e7a dos processos web tamb\u00e9m \u00e9 a alma do neg\u00f3cio<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Recentemente me vi numa situa\u00e7\u00e3o pouco confort\u00e1vel: o cliente me questionou sobre o m\u00e9todo de trabalho. Ent\u00e3o, fui a fundo em seu questionamento e pensei: de onde ele tirou esta conclus\u00e3o? <\/p>\n","protected":false},"author":1,"featured_media":12612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[84,95,8,96],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","tag-ap-publicidade","tag-inteligencia-artificial","tag-marketing-digital","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A intelig\u00eancia artificial x o especialista na an\u00e1lise dos indicadores do marketing digital - A&amp;P Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aepweb.es\/2024\/inteligencia-artificial-x-o-especialista\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A intelig\u00eancia artificial x o especialista na an\u00e1lise dos indicadores do marketing digital - A&amp;P Web\" \/>\n<meta property=\"og:description\" content=\"Recentemente me vi numa situa\u00e7\u00e3o pouco confort\u00e1vel: o cliente me questionou sobre o m\u00e9todo de trabalho. 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