{"id":434,"date":"2019-05-20T07:00:08","date_gmt":"2019-05-20T10:00:08","guid":{"rendered":"http:\/\/aepweb.eu\/?p=12319"},"modified":"2026-06-01T13:41:30","modified_gmt":"2026-06-01T16:41:30","slug":"marketing-para-lojas-virtuais-pequenas-investir-ou-nao-investir","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/marketing-para-lojas-virtuais-pequenas-investir-ou-nao-investir\/","title":{"rendered":"Marketing para lojas virtuais pequenas: investir ou n\u00e3o investir?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/gzn12.jpg\" alt=\"Sergio Gonzalez\" class=\"wp-image-11776\" width=\"79\" height=\"79\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>por Sergio Gonzalez<br><\/em>CEO da A&amp;P Publicidade<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fizemos um teste incr\u00edvel h\u00e1 alguns dias e publicamos uma loja virtual que respeitava todas as regras de visibilidade, atendia todos os crit\u00e9rios de seguran\u00e7a e estava pronta para as vendas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong> <a href=\"https:\/\/aepweb.eu\/2019\/04\/12\/seguranca-processos-web\/\">A seguran\u00e7a dos processos web tamb\u00e9m \u00e9 a alma do neg\u00f3cio<\/a><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Colocamos alguns produtos com at\u00e9 90% de desconto (valores menores de R$10), produtos estes que eram absolutamente inovadores (por exemplo, havia um que era uma esp\u00e9cie de acomodador de boca para evitar o ronco).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deixamos essa loja virtual um m\u00eas no ar e esperamos para ver o resultado. Sabe quantos fizemos de venda? Nada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 o \u201cproblema\u201d?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Basta pensar no volume e na qualidade de conte\u00fados que temos dispon\u00edveis hoje \u2014 a maioria deles com ofertas nem t\u00e3o atraentes. Se perguntarmos qualquer coisa ao Google, h\u00e1 boas chances de recebermos uma resposta satisfat\u00f3ria de algum site. Isso n\u00e3o \u00e9 simples e, ao mesmo tempo, fant\u00e1stico?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas ent\u00e3o, seguindo essa l\u00f3gica, a loja virtual criada deveria ter vendido algo, n\u00e3o acha? Sabemos que sites que cont\u00eam muitas e boas respostas t\u00eam mais chances de atrair o p\u00fablico e, consequentemente, conquistar mais clientes, aumentar a sua percep\u00e7\u00e3o de marca e saber cada vez mais sobre o comportamento dos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso funciona bem na teoria, mas, na realidade, existe um grande com\u00e9rcio instalado na internet e algumas &#8220;m\u00e1gicas&#8221; precisam ser executadas, muito bem planejadas e minuciosamente orquestradas, para, de fato, criarmos relev\u00e2ncia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos ver isso mais a fundo em outro post, mas j\u00e1 adianto que um fator b\u00e1sico e verdadeiro \u00e9: voc\u00ea precisa investir dinheiro em quem conhece do assunto. Se os respons\u00e1veis pela otimiza\u00e7\u00e3o e pelos conte\u00fados da sua loja virtual s\u00e3o amadores, isso n\u00e3o \u00e9 bom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pequenas e m\u00e9dias empresas sofrem muito para sair do zero e encontrar um caminho para seu sonho de fazer algo rent\u00e1vel. \u00c9 insano entrar na competi\u00e7\u00e3o por palavras-chaves com gigantes que concorrem por todos os espa\u00e7os dispon\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que n\u00f3s d\u00e1 muita satisfa\u00e7\u00e3o quando ajudamos a alavancar neg\u00f3cios com pequenas e m\u00e9dias empresas. J\u00e1 estamos planejando uma s\u00e9rie de melhoria em nossos processos para ajudar quem de fato precisa de ajuda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tem interesse por isso, venha para essa luta conosco. Continue acompanhando mais dicas nos pr\u00f3ximos textos!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Confira tamb\u00e9m no blog da A&amp;P Publicidade:<\/strong><a href=\"http:\/\/aepweb.eu\/2019\/02\/11\/blog-empresa-alem-do-que-imaginamos\/\">   Blog da empresa: muito al\u00e9m do que imaginamos<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>por Sergio GonzalezCEO da A&amp;P Publicidade Fizemos um teste incr\u00edvel h\u00e1 alguns dias e publicamos uma loja virtual que respeitava todas as regras de visibilidade, [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":12324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[29,80,81,82,8,105],"class_list":["post-434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog","category-sem-categoria","tag-ap","tag-digital","tag-ecommerce","tag-loja-online","tag-marketing-digital","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing para lojas virtuais pequenas: investir ou n\u00e3o investir? 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