{"id":451,"date":"2019-04-12T08:00:54","date_gmt":"2019-04-12T11:00:54","guid":{"rendered":"https:\/\/aepweb.eu\/?p=12063"},"modified":"2026-06-01T13:41:41","modified_gmt":"2026-06-01T16:41:41","slug":"seguranca-processos-web","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/seguranca-processos-web\/","title":{"rendered":"A seguran\u00e7a dos processos web tamb\u00e9m \u00e9 a alma do neg\u00f3cio"},"content":{"rendered":"\n<a href=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/gzn12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11776\" src=\"https:\/\/aepweb.eu\/wp-content\/uploads\/2019\/01\/gzn12.jpg\" alt=\"Sergio Gonzalez\" width=\"69\" height=\"69\"><\/a>\n\n<em>\npor&nbsp;<a href=\"https:\/\/aepweb.eu\/category\/gonzalez\/\">Sergio Gonzalez<\/a><\/em>\nCEO da A&amp;P Publicidade\n\n<span style=\"font-weight: 400;\">Hoje o assunto sobre o qual quero falar n\u00e3o tem muito a ver com o desempenho das campanhas de Marketing Digital.<\/span>\n<blockquote><b>Confira tamb\u00e9m no blog da A&amp;P Publicidade: <\/b><a href=\"https:\/\/aepweb.eu\/como-aparecer-primeira-pagina-google\/\"><span style=\"font-weight: 400;\">Como aparecer na primeira p\u00e1gina do Google?<\/span><\/a><\/blockquote>\n<span style=\"font-weight: 400;\">Ainda assim, vale a pena lembrar que trabalhar com marketing no ambiente online exige acompanhamento de resultados com o cliente, implanta\u00e7\u00e3o de diversos funis de vendas, cria\u00e7\u00e3o de landing pages, automa\u00e7\u00e3o de processos de Inbound Marketing, ou seja: a efici\u00eancia dos processos que aprendemos na faculdade. <\/span>\n\n<span style=\"font-weight: 400;\">Por\u00e9m, no mundo virtual, nada disso \u00e9 mais forte e importante do que a seguran\u00e7a dos processos web. Afirmo isso porque existem casos adversos que podem colocar a perder todo o esfor\u00e7o citado acima (todas as a\u00e7\u00f5es, planejamento e cria\u00e7\u00f5es publicit\u00e1rias que passamos horas discutindo com a equipe, para definir modelos de homologa\u00e7\u00e3o, para trabalhar o convencimento do cliente etc).<\/span>\n\n<span style=\"font-weight: 400;\">E sabe quem pode acabar com tudo isso numa a\u00e7\u00e3o simples? O hacker! Sim, essa figura pode fazer com que todo o nosso trabalho fique fora do ar. E se um site sai do ar, isso significa clientes insatisfeitos, e n\u00e3o \u00e9 isso que queremos.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media1.giphy.com\/media\/75ulb3H2XHf5S\/source.gif\" alt=\"A seguran\u00e7a dos processos web tamb\u00e9m \u00e9 a alma do neg\u00f3cio \" width=\"800\" height=\"600\">\n\n<span style=\"font-weight: 400;\">A invas\u00e3o a sites e servidores \u00e9 um problema mundial que atrapalha a vida de pequenos, m\u00e9dios e grandes clientes. Um sistema invasor atrapalhar muito a vida de qualquer ag\u00eancia, pois pausa campanhas, pausa os an\u00fancios no <a href=\"https:\/\/aepweb.eu\/google-ads-5-dicas-para-iniciantes\/\">Google Ads<\/a>, pausa as publica\u00e7\u00f5es no Facebook etc.<\/span>\n\n<span style=\"font-weight: 400;\">Sabe qual o melhor caminho para garantir que sua ag\u00eancia de marketing n\u00e3o seja arruinada por falhas na seguran\u00e7a dos processos web? A campanha boca a boca. Essa ser\u00e1 a nossa melhor a\u00e7\u00e3o. Aprendendo com a adversidade.<\/span>\n<blockquote><b>Confira tamb\u00e9m no blog da A&amp;P Publicidade: <\/b><a href=\"https:\/\/aepweb.eu\/importancia-copywriting-ecommerce\/\"><span style=\"font-weight: 400;\">A import\u00e2ncia do copywriting no e-commerce<\/span><\/a><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>por&nbsp;Sergio Gonzalez CEO da A&amp;P Publicidade Hoje o assunto sobre o qual quero falar n\u00e3o tem muito a ver com o desempenho das campanhas de [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":12122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A seguran\u00e7a dos processos web tamb\u00e9m \u00e9 a alma do neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"Hoje o assunto sobre o qual quero falar n\u00e3o tem muito a ver com o desempenho das campanhas de Marketing Digital. 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