{"id":466,"date":"2017-09-22T08:00:42","date_gmt":"2017-09-22T11:00:42","guid":{"rendered":"http:\/\/aepweb.eu\/?p=10177"},"modified":"2026-06-01T13:41:55","modified_gmt":"2026-06-01T16:41:55","slug":"comprar-online-esta-mais-seguro","status":"publish","type":"post","link":"https:\/\/aepweb.es\/2024\/comprar-online-esta-mais-seguro\/","title":{"rendered":"Comprar online est\u00e1 mais seguro"},"content":{"rendered":"\nDevido ao aprimoramento de tecnologias de seguran\u00e7a digital e digitaliza\u00e7\u00e3o de meios de pagamento, o n\u00famero de consumidores que compram online superou o dos que consomem em lojas f\u00edsicas, aponta estudo\n\nUm levantamento conduzido pela Mindminers, startup especializada em pesquisas digitais, constatou que com o aprimoramento de tecnologias de seguran\u00e7a digital e digitaliza\u00e7\u00e3o da popula\u00e7\u00e3o, 91% dos brasileiros j\u00e1 realizaram ao menos uma compra em loja virtual.\n\nO n\u00famero de consumidores que compram online mensalmente superou o dos que consomem em lojas f\u00edsicas. Outro estudo feito pela Total Retail 2016, da PwC, j\u00e1 havia apurado que 38,2% dos brasileiros t\u00eam o h\u00e1bito de fazer compras online contra 30,9% que declaram comprar em lojas f\u00edsicas.\n\nNos \u00faltimos anos, uma das maiores mudan\u00e7as na ind\u00fastria de pagamento girou em torno da transforma\u00e7\u00e3o do meio f\u00edsico para o meio digital. De acordo com Vitor Alves, gerente de Inova\u00e7\u00e3o da Conductor, empresa de tecnologia de meios de pagamento, o setor est\u00e1 se reinventando.\n\n\u201cAcredito que cada vez mais a experi\u00eancia de compra no meio f\u00edsico ficar\u00e1 pr\u00f3xima do que temos hoje no meio virtual, como o servi\u00e7o do Uber, por exemplo. Agora imagina isso para o varejo\u2026 \u00c9 disruptivo e muda a experi\u00eancia do usu\u00e1rio para melhor. Pode acabar com as filas e dar conforto e autonomia para o consumidor\u201d, comenta.\n\nMeios de pagamento e fintechs refor\u00e7am o cen\u00e1rio\n\nEste cen\u00e1rio est\u00e1 reafirmando o papel de novas empresas de meios de pagemento digital e fintechs. Uma prova desse movimento ocorreu durante o Innovation Pay. O evento reuniu em S\u00e3o Paulo, no m\u00eas de agosoto, bancos, fintechs, adquirentes, facilitadores, arranjos de pagamento, cart\u00f5es, bandeiras, antifraudes e toda a cadeia de pagamentos.\n\nSua tem\u00e1tica girou em torno da inova\u00e7\u00e3o e trouxe bons diagn\u00f3sticos que comprovam a for\u00e7a do com\u00e9rcio online, e a seguran\u00e7a como principal vetor para seu desenvolvimento.\n\nSegundo Marcelo Jacques, CFO da Conductor, empresa de tecnologia para meios de pagamento, hoje, \u201ctudo \u00e9 uma oportunidade\u201d. \u201cInvestimos em novidades que acreditamos ser complementares ao nosso neg\u00f3cio ou aos neg\u00f3cios dos nossos clientes\u201d, explica. \u201c\u00c9 empolgante estar em um segmento que est\u00e1 em constante aprimoramento\u201d, complementa Vitor Alves, da Conductor.\n\n<strong>FONTE:<\/strong>&nbsp;<a href=\"http:\/\/www.portalnovarejo.com.br\/2017\/09\/06\/comprar-online-esta-mais-seguro\/\">http:\/\/www.portalnovarejo.com.br\/2017\/09\/06\/comprar-online-esta-mais-seguro\/<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Devido ao aprimoramento de tecnologias de seguran\u00e7a digital e digitaliza\u00e7\u00e3o de meios de pagamento, o n\u00famero de consumidores que compram online superou o dos que [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-br-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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